Betterworks vs Culture Amp:Which is more popular by branded search?
In August 2026, Culture Amp had more branded searches than Betterworks among performance review platforms worldwide. Culture Amp was estimated to have 40.6K branded searches compared to Betterworks’ 5.5K, and held a 53.5% Share of Search versus Betterworks’ 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Betterworks or Culture Amp?
Compare the platforms used to run performance reviews. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Culture Amp, Betterworks. The figures are in the table below the chart.
View monthly share of search table
| Month | Culture Amp | 15Five | Leapsome | Betterworks | Lattice |
|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 17.9% | 16.4% | 9.1% | 2.3% |
| Nov 2025 | 57.6% | 15.8% | 14.3% | 9.5% | 2.8% |
| Dec 2025 | 53.2% | 17.4% | 16.1% | 10.7% | 2.6% |
| Jan 2026 | 55.1% | 14.9% | 16.7% | 11.2% | 2.2% |
| Feb 2026 | 61.1% | 11.5% | 15.1% | 10.2% | 2.1% |
| Mar 2026 | 52.5% | 14.9% | 19.4% | 10.6% | 2.6% |
| Apr 2026 | 49.7% | 16.8% | 18.3% | 12.3% | 2.9% |
| May 2026 | 53.4% | 15.2% | 19.8% | 8.9% | 2.8% |
| Jun 2026 | 55.9% | 17.9% | 16.9% | 7.5% | 1.8% |
| Jul 2026 | 53% | 14.5% | 19.6% | 10.7% | 2.2% |
| Aug 2026 | 53.5% | 21.2% | 16.1% | 7.2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Betterworks and Culture Amp comparison changed over the last 12 months?
3 findings
- Culture Amp was ahead of Betterworks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betterworks’ estimated Share of Search among performance review platforms worldwide moved from 9.1% to 7.2%, and its estimated monthly branded searches moved from 8.3K to 5.5K.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among performance review platforms worldwide moved from 54.3% to 53.5%, and its estimated monthly branded searches moved from 49.6K to 40.6K.
How did search popularity change for performance review platforms worldwide in August 2026?
2 changes
In August 2026, Betterworks lost estimated Share of Search among performance review platforms worldwide, from 10.7% to 7.2%.
Estimated monthly branded searches for Culture Amp worldwide fell 18.2% over 11 measured months, from 49.6K to 40.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Betterworks’ and Culture Amp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betterworks
7 branded search terms
- betterworks
- betterworks app
- betterworks com
- betterworks hr
- betterworks okr
- betterworks performance management
- betterworks software
Culture Amp
5 branded search terms
- culture amp
- culture amp app
- culture amp software
- cultureamp
- cultureamp com
Put your own brand in this comparison
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