impact.com vs PartnerStack:Which is more popular?
In September 2026, PartnerStack had more branded searches than impact.com among partner marketing platforms worldwide. PartnerStack had about 18,500 branded searches, while impact.com had 14,700. PartnerStack made up 25.8% of all partner marketing platform searches we track, and impact.com accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about partner marketing platforms, PartnerStack appeared in all five answers and impact.com in four. PartnerStack was mentioned before impact.com in three out of four answers.
Who do people search for more?
PartnerStack, about 26% more searches than impact.com
Who does AI mention more?
PartnerStack, mentioned in every answer we collected
Who does AI recommend more?
PartnerStack, named ahead of impact.com in 3 of 4 answers
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Top partner marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PartnerStack appeared in all five answers. impact.com was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PartnerStack was listed before impact.com in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PartnerStack1st
impact.com2nd
Everflow3rd
Rewardful4th
Partnerize5th
Refersion–
Tune–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PartnerStack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- impact.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Everflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rewardful2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Partnerize1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Refersion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tune0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about partner marketing platforms
5 answers
Asked ChatGPT
“Which partner marketing platform should I use?”
Asked ChatGPT
“What are the best partner marketing platforms?”
Asked ChatGPT
“What's the best partner marketing platform for partner programmes?”
Searched Google, AI Overview
“partner management software”
Searched Google, AI Overview
“partner marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is impact.com or PartnerStack more popular in search?
This chart shows how often people search Google for impact.com and PartnerStack by name. Each line represents a brand's share of searches for all seven partner marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for PartnerStack, impact.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Everflow | PartnerStack | impact.com | Partnerize | Rewardful | Refersion | Tune |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 26.6% | 21.2% | 12.7% | 6.4% | 6.7% | 0.16% |
| Nov 2025 | 25.8% | 26.3% | 21% | 12.5% | 7.8% | 6.5% | 0.13% |
| Dec 2025 | 27.3% | 27.8% | 19.9% | 10.8% | 8.2% | 5.7% | 0.14% |
| Jan 2026 | 23.6% | 29.6% | 19.2% | 13.9% | 8.7% | 5% | 0.14% |
| Feb 2026 | 25.6% | 26.2% | 20.8% | 12.3% | 9.5% | 5.4% | 0.16% |
| Mar 2026 | 22.6% | 35% | 18.4% | 10.8% | 8.4% | 4.8% | 0.11% |
| Apr 2026 | 24.2% | 30.4% | 19.6% | 11.5% | 9% | 5.2% | 0.15% |
| May 2026 | 24.1% | 30.2% | 19.6% | 11.9% | 8.9% | 5.1% | 0.15% |
| Jun 2026 | 25.7% | 32.2% | 18.7% | 9.9% | 7.8% | 5.6% | 0.13% |
| Jul 2026 | 26.4% | 27.1% | 21.4% | 12.5% | 8% | 4.6% | 0.16% |
| Aug 2026 | 26.9% | 27.7% | 21.9% | 10.4% | 8.1% | 4.8% | 0.13% |
| Sep 2026 | 31% | 25.8% | 20.5% | 11.9% | 6.2% | 4.3% | 0.1% |
How has the impact.com and PartnerStack comparison changed over the last 12 months?
3 findings
- PartnerStack was ahead of impact.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, impact.com’s share of searches among partner marketing platforms worldwide moved from 21.2% to 20.5%, and its estimated monthly branded searches held steady at 14.7K.
- Across the 12 months ending September 2026, PartnerStack’s share of searches among partner marketing platforms worldwide moved from 26.6% to 25.8%, and its estimated monthly branded searches moved from 18.4K to 18.5K.
How did search popularity change for partner marketing platforms worldwide in September 2026?
3 changes
In September 2026, Everflow overtook PartnerStack to become the leader among partner marketing platforms worldwide, with 31% of the searches.
In September 2026, PartnerStack lost share of searches among partner marketing platforms worldwide, from 27.7% to 25.8%.
In September 2026, impact.com lost share of searches among partner marketing platforms worldwide, from 21.9% to 20.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using impact.com’s and PartnerStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
impact.com
2 branded search terms
- impact affiliate
- impact.com
PartnerStack
2 branded search terms
- partnerstack
- partnerstack affiliate
Other head-to-heads among partner marketing platforms
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