beehiiv vs Substack:Which is searched more?
In August 2026, Substack had more branded searches than beehiiv among paid newsletter platforms worldwide. Substack was estimated to have 2.5M branded searches compared to beehiiv’s 70.6K, and held an 87.7% Share of Search versus beehiiv’s 2.5%. These are worldwide searches for English-language branded terms.
Follow beehiiv vs Substack and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, beehiiv or Substack?
Compare platforms writers use to publish and charge for a newsletter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Substack, beehiiv. The figures are in the table below the chart.
View monthly share of search table
| Month | Substack | beehiiv |
|---|---|---|
| Oct 2025 | 76.7% | 3.8% |
| Nov 2025 | 77.2% | 3.8% |
| Dec 2025 | 82.8% | 2.8% |
| Jan 2026 | 82.9% | 3.4% |
| Feb 2026 | 80.6% | 4% |
| Mar 2026 | 82.3% | 4.1% |
| Apr 2026 | 82.3% | 4.1% |
| May 2026 | 82.9% | 3.5% |
| Jun 2026 | 83.2% | 3.4% |
| Jul 2026 | 83.7% | 3.4% |
| Aug 2026 | 87.7% | 2.5% |
| Sep 2026 | — | — |
How has the beehiiv and Substack comparison changed over the last 12 months?
3 findings
- Substack was ahead of beehiiv in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, beehiiv’s estimated Share of Search among paid newsletter platforms worldwide moved from 3.8% to 2.5%, and its estimated monthly branded searches moved from 70.1K to 70.6K.
- Across the 11 months ending August 2026, Substack’s estimated Share of Search among paid newsletter platforms worldwide moved from 76.7% to 87.7%, and its estimated monthly branded searches moved from 1.4M to 2.5M.
How did search popularity change for paid newsletter platforms worldwide in August 2026?
2 changes
In August 2026, Substack gained estimated Share of Search among paid newsletter platforms worldwide, from 83.7% to 87.7%.
In August 2026, beehiiv lost estimated Share of Search among paid newsletter platforms worldwide, from 3.4% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using beehiiv’s and Substack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
beehiiv
12 branded search terms
- bee hiiv
- beehiiv
- beehiiv ad network
- beehiiv api
- beehiiv com
- beehiiv newsletter
- beehiiv newsletter platform
- beehiiv newsletters
- beehiiv pricing
- beehiiv website
- beehiiv.com
- what is beehiiv
Substack
18 branded search terms
- Substack
- substack app
- substack articles
- substack com
- substack live
- substack newsletter
- substack newsletter platform
- substack newsletters
- substack notes
- substack podcast
- substack subscribe
- substack subscription
- substack web
- substack website
- substack websites
- substack.com
- what is a substack
- what is substack
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.