Brandwave

Braze vs CleverTap:Which is searched more?

In August 2026, Braze had more branded searches than CleverTap among mobile marketing platforms worldwide. Braze was estimated to have 95.1K branded searches compared to CleverTap’s 45.1K, and held a 50.6% Share of Search versus CleverTap’s 24%. These are worldwide searches for English-language branded terms.

Share of Search among mobile marketing platforms worldwide in August 2026Which is more popular in search, Braze or CleverTap?
Braze50.6%95.1K searches
vs
CleverTap24%45.1K searches

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Which is more popular in search, Braze or CleverTap?

Compare the platforms used to market inside mobile apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Braze and CleverTap among mobile marketing platforms worldwide, by month

Share of Search by month for Braze, CleverTap. The figures are in the table below the chart.

View monthly share of search table
MonthBrazeCleverTap
Oct 202552.9%20.6%
Nov 202552.9%20.7%
Dec 202550.3%19.5%
Jan 202655.5%21.5%
Feb 202655.3%21.5%
Mar 202655.1%21.4%
Apr 202655.1%21.5%
May 202655.1%21.5%
Jun 202652.4%20.5%
Jul 202650.4%23.8%
Aug 202650.6%24%
Sep 2026——

How has the Braze and CleverTap comparison changed over the last 12 months?

  • Braze was ahead of CleverTap in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among mobile marketing platforms worldwide moved from 52.9% to 50.6%, and its estimated monthly branded searches moved from 116K to 95.1K.
  • Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among mobile marketing platforms worldwide moved from 20.6% to 24%, and its estimated monthly branded searches moved from 45.3K to 45.1K.

How did search popularity change for mobile marketing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Braze’s and CleverTap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braze

10 branded search terms

  • braze
  • braze app
  • braze com
  • braze crm
  • braze customer engagement platform
  • braze email
  • braze marketing
  • braze platform
  • braze pricing
  • braze software

CleverTap

18 branded search terms

  • clever tap
  • clever tap pricing
  • CleverTap
  • clevertap analytics
  • clevertap app
  • clevertap campaign
  • clevertap com
  • clevertap crm
  • clevertap demo
  • clevertap email
  • clevertap for startups
  • clevertap in app notifications
  • clevertap notifications
  • clevertap pricing
  • clevertap push notifications
  • clevertap tool
  • clevertap web
  • clevertap whatsapp

How the Brand Demand Index is measured

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