Brandwave

Epson vs XGIMI:Which is more popular?

In September 2026, Epson had more branded searches than XGIMI among mini projector brands worldwide. Epson had about 673,000 branded searches, while XGIMI had 195,000. Epson made up 48.6% of all mini projector brand searches we track, and XGIMI accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about mini projector brands, XGIMI appeared in all five answers and Epson in two. XGIMI was mentioned before Epson in four out of five answers.

Among mini projector brands worldwide in September 2026

Who do people search for more?

Epson, about 3 searches for every 1 for XGIMI

Epson 673K searchesXGIMI 195K searches

Who does AI mention more?

XGIMI, mentioned in every answer we collected

XGIMI in 5 of 5Epson in 2 of 5

Who does AI recommend more?

XGIMI, named ahead of Epson in 4 of 5 answers

XGIMI first in 4Epson first in 1

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Top mini projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, XGIMI appeared in all five answers. Epson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. XGIMI was listed before Epson in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. XGIMI1st
  2. Anker Nebula2nd
  3. Samsung3rd
  4. Epson4th
  5. Kodak–
  6. VicTsing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • XGIMI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anker Nebula3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kodak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VicTsing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mini projector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Epson or XGIMI more popular in search?

This chart shows how often people search Google for Epson and XGIMI by name. Each line represents a brand's share of searches for all six mini projector brands we track, month by month, from English-language searches worldwide.

Epson and XGIMI among mini projector brands worldwide, by month

Share of searches by month for Epson, XGIMI. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonKodakXGIMIAnker NebulaSamsungVicTsing
Oct 202549%32.8%11%4.7%2.4%0.14%
Nov 202541.8%34.1%16.9%4%3.1%0.12%
Dec 202543.1%35.2%14.7%4.3%2.6%0.12%
Jan 202649.4%33%11.5%3%3%0.11%
Feb 202650%33.4%11.2%3.3%2%0.12%
Mar 202649.9%33.3%11.4%3.3%2%0.12%
Apr 202650.3%33.6%11.2%3.1%1.7%0.1%
May 202648.1%32.2%14%3.2%2.4%0.11%
Jun 202647.1%31.5%15.2%3.7%2.3%0.09%
Jul 202646%30.8%17.7%3.5%1.9%0.09%
Aug 202647.8%31.9%15.2%3.4%1.6%0.09%
Sep 202648.6%32.5%14.1%3.3%1.3%0.09%

How has the Epson and XGIMI comparison changed over the last 12 months?

3 findings
  • Epson was ahead of XGIMI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Epson’s share of searches among mini projector brands worldwide moved from 49% to 48.6%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, XGIMI’s share of searches among mini projector brands worldwide moved from 11% to 14.1%, and its estimated monthly branded searches moved from 151K to 195K.

How did search popularity change for mini projector brands worldwide in September 2026?

2 changes
  1. In September 2026, Epson gained share of searches among mini projector brands worldwide, from 47.8% to 48.6%.

  2. In September 2026, XGIMI lost share of searches among mini projector brands worldwide, from 15.2% to 14.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Epson’s and XGIMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epson

1 branded search term

  • epson

XGIMI

4 branded search terms

  • xgimi
  • xgimi horizon
  • xgimi horizon pro
  • xgimi projector

How the Brand Demand Index is measured

Other head-to-heads among mini projector brands

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