Brandwave

Charlotte Tilbury vs Rare Beauty:Which is more popular?

In October 2026, Charlotte Tilbury had more branded searches than Rare Beauty among makeup primer brands worldwide. Charlotte Tilbury had about 8,100 branded searches, while Rare Beauty had 2,900. Charlotte Tilbury made up 2% of all makeup primer brand searches we track, and Rare Beauty accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about makeup primer brands, neither Charlotte Tilbury nor Rare Beauty appeared in any of the five answers.

Among makeup primer brands worldwide in October 2026

Who do people search for more?

Charlotte Tilbury, about 3 searches for every 1 for Rare Beauty

Charlotte Tilbury 8.1K searchesRare Beauty 2.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Charlotte Tilbury in 0 of 5Rare Beauty in 0 of 5

Follow Charlotte Tilbury vs Rare Beauty and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top makeup primer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Charlotte Tilbury nor Rare Beauty showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smashbox1st
  2. Milk Makeup2nd
  3. e.l.f. Cosmetics3rd
  4. Benefit Cosmetics3rd
  5. NYX Professional Makeup5th
  6. Hourglass6th
  7. MAC–
  8. Charlotte Tilbury–
  9. Laura Mercier–
  10. +1 more
  11. Rare Beauty–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smashbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milk Makeup3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benefit Cosmetics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NYX Professional Makeup1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hourglass1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laura Mercier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about makeup primer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Charlotte Tilbury or Rare Beauty more popular in search?

This chart shows how often people search Google for Charlotte Tilbury and Rare Beauty by name. Each line represents a brand's share of searches for all 12 makeup primer brands we track, month by month, from English-language searches worldwide.

Charlotte Tilbury and Rare Beauty among makeup primer brands worldwide, by month

Share of searches by month for Charlotte Tilbury, Rare Beauty. The figures are in the table below the chart.

View monthly share of searches table
Monthe.l.f. CosmeticsBenefit CosmeticsSmashboxMilk MakeupNYX Professional MakeupMACHourglassCharlotte TilburyLaura MercierFenty BeautyRare BeautyToo Faced
Nov 202544.4%12.1%8.7%11.3%8.4%5.6%2.8%2.5%1.7%1.1%0.91%0.5%
Dec 202545.7%11.8%8.6%11.7%8.6%4.7%2.3%2.6%1.7%0.94%0.77%0.62%
Jan 202641%16.5%9.8%10.9%8.1%4.4%2.7%2.4%1.6%0.88%0.88%0.71%
Feb 202642.5%13.4%9.8%13%8%4.4%2.7%2.4%1.6%0.86%0.71%0.71%
Mar 202644.1%13.9%9.3%11.1%8.3%4.6%2.3%2.5%1.7%0.91%0.73%0.6%
Apr 202641.2%12.4%11.5%12.9%7.4%5%3%2.7%1.5%0.98%0.79%0.79%
May 202643%11.1%12.1%11.7%8.1%4.4%2.9%2.4%1.6%1.1%0.87%0.57%
Jun 202644.8%11.6%11.3%11.3%7%4.6%3%2.5%1.7%0.91%0.75%0.5%
Jul 202645.9%11.3%11.1%11.9%6.8%3.7%2.9%2.5%1.6%0.89%0.89%0.58%
Aug 202649.7%10.5%9.3%10.2%7.7%4.2%2.5%2.3%1.5%0.82%0.82%0.54%
Sep 202649.7%10.9%10.1%10%6.6%4.4%2.7%2%1.6%0.86%0.71%0.56%
Oct 202650.6%11.1%10.3%8.9%6.7%4.5%2.6%2%1.3%0.89%0.71%0.39%

Charlotte Tilbury and Rare Beauty sell other things too, so only their searches that name this product count here, like “charlotte tilbury primer”.

How has branded search for Charlotte Tilbury and Rare Beauty changed worldwide over the last 12 months?

3 findings

How did search popularity change for makeup primer brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Rare Beauty worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in October 2026.

  2. Estimated monthly branded searches for Charlotte Tilbury worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in October 2026.

How are Charlotte Tilbury’s and Rare Beauty’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Charlotte Tilbury

1 branded search term

  • charlotte tilbury primer

Rare Beauty

1 branded search term

  • rare beauty primer

How the Brand Demand Index is measured

Other head-to-heads among makeup primer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free