Brandwave

KitchenIQ vs Wusthof:Which is searched more?

In September 2026, Wusthof had more branded searches than KitchenIQ among knife sharpener brands worldwide. Wusthof was estimated to have 34.7K branded searches compared to KitchenIQ’s 1K, and held an 89.9% Share of Search versus KitchenIQ’s 2.6%. These are worldwide searches for English-language branded terms.

Share of Search among knife sharpener brands worldwide in September 2026Which is more popular in search, KitchenIQ or Wusthof?
KitchenIQ2.6%1K searches
vs
Wusthof89.9%34.7K searches

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Which is more popular in search, KitchenIQ or Wusthof?

Compare the knife sharpener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

KitchenIQ and Wusthof among knife sharpener brands worldwide, by month

Share of Search by month for Wusthof, KitchenIQ. The figures are in the table below the chart.

View monthly share of search table
MonthWusthofAnySharpKitchenIQ
Oct 202593.6%5.9%0.52%
Nov 202592.4%7.3%0.35%
Dec 202590%9.7%0.38%
Jan 202692.5%6.9%0.61%
Feb 202692.1%6.6%1.3%
Mar 202692.2%6.3%1.5%
Apr 202692.2%6.3%1.5%
May 202692.4%5.8%1.8%
Jun 202691.4%5.9%2.6%
Jul 202692.1%5.6%2.3%
Aug 202692.2%5.8%2%
Sep 202689.9%7.5%2.6%

How has the KitchenIQ and Wusthof comparison changed over the last 12 months?

  • Wusthof was ahead of KitchenIQ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenIQ’s estimated Share of Search among knife sharpener brands worldwide moved from 0.52% to 2.6%, and its estimated monthly branded searches moved from 320 to 1K.
  • Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among knife sharpener brands worldwide moved from 93.6% to 89.9%, and its estimated monthly branded searches moved from 57.6K to 34.7K.

How did search popularity change for knife sharpener brands worldwide in September 2026?

  1. In September 2026, KitchenIQ gained estimated Share of Search among knife sharpener brands worldwide, from 2% to 2.6%.

  2. In September 2026, Wusthof lost estimated Share of Search among knife sharpener brands worldwide, from 92.2% to 89.9%.

Other head-to-heads among knife sharpener brands

How each brand is measured

Brandwave collects information about searches that people make online using KitchenIQ’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenIQ

1 branded search term

  • kitcheniq

Wusthof

2 branded search terms

  • kitchen knives wusthof
  • wusthof

How the Brand Demand Index is measured

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Put your own brand in this comparison

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