Brandwave

Bosch vs Samsung:Which is searched more?

In September 2026, Samsung had more branded searches than Bosch among induction hob brands worldwide. Samsung was estimated to have 151K branded searches compared to Bosch’s 8.1K, and held a 94.4% Share of Search versus Bosch’s 5.1%. These are worldwide searches for English-language branded terms.

Share of Search among induction hob brands worldwide in September 2026Which is more popular in search, Bosch or Samsung?
Bosch5.1%8.1K searches
vs
Samsung94.4%151K searches

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Which is more popular in search, Bosch or Samsung?

Compare the induction hob brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Samsung among induction hob brands worldwide, by month

Share of Search by month for Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthSamsungBoschMiele
Oct 202593.2%6.1%0.62%
Nov 202594.3%5.1%0.66%
Dec 202594.3%5.1%0.63%
Jan 202693.2%6.1%0.62%
Feb 202695.1%4.4%0.54%
Mar 202694.2%5.3%0.54%
Apr 202694.3%5.1%0.63%
May 202694.3%5.1%0.63%
Jun 202695.2%4.2%0.63%
Jul 202695.9%3.6%0.48%
Aug 202695.9%3.6%0.48%
Sep 202694.4%5.1%0.55%

How has the Bosch and Samsung comparison changed over the last 12 months?

  • Samsung was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among induction hob brands worldwide moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among induction hob brands worldwide moved from 93.2% to 94.4%, and its estimated monthly branded searches held steady at 151K.

How did search popularity change for induction hob brands worldwide in September 2026?

  1. In September 2026, Bosch gained estimated Share of Search among induction hob brands worldwide, from 3.6% to 5.1%.

  2. In September 2026, Samsung lost estimated Share of Search among induction hob brands worldwide, from 95.9% to 94.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch induction hob

Samsung

2 branded search terms

  • samsung com
  • samsung washer

How the Brand Demand Index is measured

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