Adidas vs Ecco:Which is searched more?
In September 2026, Adidas had more branded searches than Ecco among golf shoe brands worldwide. Adidas was estimated to have 21.8M branded searches compared to Ecco’s 165K, and held a 47% Share of Search versus Ecco’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adidas or Ecco?
Compare the golf shoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adidas, Ecco. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | Ecco | FootJoy |
|---|---|---|---|---|
| Oct 2025 | 51.4% | 48% | 0.34% | 0.23% |
| Nov 2025 | 52.2% | 47.3% | 0.29% | 0.2% |
| Dec 2025 | 52.7% | 46.9% | 0.28% | 0.19% |
| Jan 2026 | 56.6% | 42.8% | 0.32% | 0.21% |
| Feb 2026 | 52.4% | 47% | 0.29% | 0.24% |
| Mar 2026 | 52% | 47.5% | 0.29% | 0.23% |
| Apr 2026 | 51.3% | 47.9% | 0.42% | 0.34% |
| May 2026 | 47.7% | 51.5% | 0.39% | 0.32% |
| Jun 2026 | 48.9% | 50.5% | 0.33% | 0.27% |
| Jul 2026 | 48.4% | 51% | 0.32% | 0.27% |
| Aug 2026 | 48.2% | 51.2% | 0.32% | 0.26% |
| Sep 2026 | 52.4% | 47% | 0.36% | 0.24% |
How has the Adidas and Ecco comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Ecco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among golf shoe brands worldwide moved from 48% to 47%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Ecco’s estimated Share of Search among golf shoe brands worldwide moved from 0.34% to 0.36%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for golf shoe brands worldwide in September 2026?
2 changes
In September 2026, Nike overtook Adidas to become the leader among golf shoe brands worldwide, with 52.4% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among golf shoe brands worldwide, from 51.2% to 47%.
Other head-to-heads among golf shoe brands
How each brand is measured
Brandwave collects information about searches that people make online using Adidas’ and Ecco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.