Brandwave

FourKites vs Tive:Which is more popular?

In September 2026, FourKites had more branded searches than Tive among freight visibility platforms worldwide. FourKites had about 12,700 branded searches, while Tive had 1,600. FourKites made up 14.9% of all freight visibility platform searches we track, and Tive accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about freight visibility platforms, FourKites appeared in all five answers and Tive in two. FourKites was mentioned before Tive in every answer.

Among freight visibility platforms worldwide in September 2026

Who do people search for more?

FourKites, about 8 searches for every 1 for Tive

FourKites 12.7K searchesTive 1.6K searches

Who does AI mention more?

FourKites, mentioned in every answer we collected

FourKites in 5 of 5Tive in 2 of 5

Who does AI recommend more?

FourKites, named ahead of Tive in every answer

FourKites first in 4Tive never first

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Top freight visibility platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FourKites appeared in all five answers. Tive was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FourKites was listed before Tive in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. project441st
  2. FourKites2nd
  3. Descartes MacroPoint3rd
  4. Shippeo4th
  5. Tive5th
  6. GoComet6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FourKites5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • project444 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descartes MacroPoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shippeo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tive2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoComet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freight visibility platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FourKites or Tive more popular in search?

This chart shows how often people search Google for FourKites and Tive by name. Each line represents a brand's share of searches for all six freight visibility platforms we track, month by month, from English-language searches worldwide.

FourKites and Tive among freight visibility platforms worldwide, by month

Share of searches by month for FourKites, Tive. The figures are in the table below the chart.

View monthly share of searches table
Monthproject44ShippeoGoCometFourKitesDescartes MacroPointTive
Oct 202524.2%32.4%17.6%15.3%8.9%1.5%
Nov 202528.3%27.5%18.2%15.7%9%1.2%
Dec 202524.5%29.1%19.3%16.4%9.4%1.3%
Jan 202627.5%26.7%21.7%15.2%7.3%1.6%
Feb 202627.1%26.3%21.3%15%8.8%1.5%
Mar 202631.2%24.7%20.1%14%8.3%1.8%
Apr 202624.5%28.9%23.6%13.4%7.8%1.7%
May 202630%31%16.9%11.9%8.4%1.8%
Jun 202627.8%26.9%21.9%12.6%8.9%1.9%
Jul 202625.8%25%24.9%14.2%8.2%1.8%
Aug 202629.6%20.5%25%14.4%8.4%2.1%
Sep 202630.9%26.2%17.4%14.9%8.6%1.9%

How has the FourKites and Tive comparison changed over the last 12 months?

3 findings
  • FourKites was ahead of Tive in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FourKites’ share of searches among freight visibility platforms worldwide moved from 15.3% to 14.9%, and its estimated monthly branded searches moved from 12.8K to 12.7K.
  • Across the 12 months ending September 2026, Tive’s share of searches among freight visibility platforms worldwide moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for freight visibility platforms worldwide in September 2026?

2 changes
  1. FourKites’ share of searches among freight visibility platforms worldwide has gained ground for 3 months in a row, from 12.6% to 14.9% in September 2026.

  2. Estimated monthly branded searches for Tive worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using FourKites’ and Tive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FourKites

4 branded search terms

  • four kites
  • fourkites
  • fourkites app
  • fourkites software

Tive

1 branded search term

  • tive tracker

How the Brand Demand Index is measured

Other head-to-heads among freight visibility platforms

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