Descartes MacroPoint vs Tive:Which is more popular?
In September 2026, Descartes MacroPoint had more branded searches than Tive among freight visibility platforms worldwide. Descartes MacroPoint had about 7,330 branded searches, while Tive had 1,600. Descartes MacroPoint made up 8.6% of all freight visibility platform searches we track, and Tive accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about freight visibility platforms, Descartes MacroPoint appeared in three of the five answers and Tive in two. Descartes MacroPoint was mentioned before Tive in three out of four answers.
Who do people search for more?
Descartes MacroPoint, about 5 searches for every 1 for Tive
Who does AI mention more?
Descartes MacroPoint, mentioned in 3 of 5 answers, Tive in 2
Who does AI recommend more?
Descartes MacroPoint, named ahead of Tive in 3 of 4 answers
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Top freight visibility platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Descartes MacroPoint was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tive was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Descartes MacroPoint was listed before Tive in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FourKites5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
project444 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Descartes MacroPoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shippeo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tive2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoComet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freight visibility platforms
5 answers
Asked ChatGPT
“Which freight visibility platform should I use?”
Asked ChatGPT
“What are the best freight visibility platforms?”
Asked ChatGPT
“What's the best freight visibility platform for shipment tracking?”
Searched Google, AI Overview
“freight visibility platform”
Searched Google, AI Overview
“shipment tracking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Descartes MacroPoint or Tive more popular in search?
This chart shows how often people search Google for Descartes MacroPoint and Tive by name. Each line represents a brand's share of searches for all six freight visibility platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Descartes MacroPoint, Tive. The figures are in the table below the chart.
View monthly share of searches table
| Month | project44 | Shippeo | GoComet | FourKites | Descartes MacroPoint | Tive |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 32.4% | 17.6% | 15.3% | 8.9% | 1.5% |
| Nov 2025 | 28.3% | 27.5% | 18.2% | 15.7% | 9% | 1.2% |
| Dec 2025 | 24.5% | 29.1% | 19.3% | 16.4% | 9.4% | 1.3% |
| Jan 2026 | 27.5% | 26.7% | 21.7% | 15.2% | 7.3% | 1.6% |
| Feb 2026 | 27.1% | 26.3% | 21.3% | 15% | 8.8% | 1.5% |
| Mar 2026 | 31.2% | 24.7% | 20.1% | 14% | 8.3% | 1.8% |
| Apr 2026 | 24.5% | 28.9% | 23.6% | 13.4% | 7.8% | 1.7% |
| May 2026 | 30% | 31% | 16.9% | 11.9% | 8.4% | 1.8% |
| Jun 2026 | 27.8% | 26.9% | 21.9% | 12.6% | 8.9% | 1.9% |
| Jul 2026 | 25.8% | 25% | 24.9% | 14.2% | 8.2% | 1.8% |
| Aug 2026 | 29.6% | 20.5% | 25% | 14.4% | 8.4% | 2.1% |
| Sep 2026 | 30.9% | 26.2% | 17.4% | 14.9% | 8.6% | 1.9% |
How has the Descartes MacroPoint and Tive comparison changed over the last 12 months?
3 findings
- Descartes MacroPoint was ahead of Tive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Descartes MacroPoint’s share of searches among freight visibility platforms worldwide moved from 8.9% to 8.6%, and its estimated monthly branded searches moved from 7.5K to 7.3K.
- Across the 12 months ending September 2026, Tive’s share of searches among freight visibility platforms worldwide moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for freight visibility platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Tive worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Descartes MacroPoint’s and Tive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Descartes MacroPoint
3 branded search terms
- descartes macropoint
- descartes macropoint app
- macropoint
Tive
1 branded search term
- tive tracker
Other head-to-heads among freight visibility platforms
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