Descartes MacroPoint vs Shippeo:Which is more popular?
In September 2026, Shippeo had more branded searches than Descartes MacroPoint among freight visibility platforms worldwide. Shippeo had about 22,300 branded searches, while Descartes MacroPoint had 7,330. Shippeo made up 26.2% of all freight visibility platform searches we track, and Descartes MacroPoint accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about freight visibility platforms, Descartes MacroPoint appeared in three of the five answers and Shippeo in two. Descartes MacroPoint was mentioned before Shippeo in three out of four answers.
Who do people search for more?
Shippeo, about 3 searches for every 1 for Descartes MacroPoint
Who does AI mention more?
Descartes MacroPoint, mentioned in 3 of 5 answers, Shippeo in 2
Who does AI recommend more?
Descartes MacroPoint, named ahead of Shippeo in 3 of 4 answers
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Top freight visibility platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Descartes MacroPoint was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shippeo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Descartes MacroPoint was listed before Shippeo in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FourKites5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
project444 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Descartes MacroPoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shippeo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tive2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoComet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freight visibility platforms
5 answers
Asked ChatGPT
“Which freight visibility platform should I use?”
Asked ChatGPT
“What are the best freight visibility platforms?”
Asked ChatGPT
“What's the best freight visibility platform for shipment tracking?”
Searched Google, AI Overview
“freight visibility platform”
Searched Google, AI Overview
“shipment tracking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Descartes MacroPoint or Shippeo more popular in search?
This chart shows how often people search Google for Descartes MacroPoint and Shippeo by name. Each line represents a brand's share of searches for all six freight visibility platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Shippeo, Descartes MacroPoint. The figures are in the table below the chart.
View monthly share of searches table
| Month | project44 | Shippeo | GoComet | FourKites | Descartes MacroPoint | Tive |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 32.4% | 17.6% | 15.3% | 8.9% | 1.5% |
| Nov 2025 | 28.3% | 27.5% | 18.2% | 15.7% | 9% | 1.2% |
| Dec 2025 | 24.5% | 29.1% | 19.3% | 16.4% | 9.4% | 1.3% |
| Jan 2026 | 27.5% | 26.7% | 21.7% | 15.2% | 7.3% | 1.6% |
| Feb 2026 | 27.1% | 26.3% | 21.3% | 15% | 8.8% | 1.5% |
| Mar 2026 | 31.2% | 24.7% | 20.1% | 14% | 8.3% | 1.8% |
| Apr 2026 | 24.5% | 28.9% | 23.6% | 13.4% | 7.8% | 1.7% |
| May 2026 | 30% | 31% | 16.9% | 11.9% | 8.4% | 1.8% |
| Jun 2026 | 27.8% | 26.9% | 21.9% | 12.6% | 8.9% | 1.9% |
| Jul 2026 | 25.8% | 25% | 24.9% | 14.2% | 8.2% | 1.8% |
| Aug 2026 | 29.6% | 20.5% | 25% | 14.4% | 8.4% | 2.1% |
| Sep 2026 | 30.9% | 26.2% | 17.4% | 14.9% | 8.6% | 1.9% |
How has the Descartes MacroPoint and Shippeo comparison changed over the last 12 months?
3 findings
- Shippeo was ahead of Descartes MacroPoint in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Descartes MacroPoint’s share of searches among freight visibility platforms worldwide moved from 8.9% to 8.6%, and its estimated monthly branded searches moved from 7.5K to 7.3K.
- Across the 12 months ending September 2026, Shippeo’s share of searches among freight visibility platforms worldwide moved from 32.4% to 26.2%, and its estimated monthly branded searches moved from 27.2K to 22.3K.
How did search popularity change for freight visibility platforms worldwide in September 2026?
1 change
In September 2026, Shippeo overtook GoComet to rank 2nd among freight visibility platforms worldwide, with 26.2% of the searches.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Descartes MacroPoint’s and Shippeo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Descartes MacroPoint
3 branded search terms
- descartes macropoint
- descartes macropoint app
- macropoint
Shippeo
2 branded search terms
- shippeo
- shippeo app
Other head-to-heads among freight visibility platforms
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