Brandwave

ShotGrid vs Wrapbook:Which is more popular?

In September 2026, Wrapbook had more branded searches than ShotGrid among film production management software worldwide. Wrapbook had about 18,100 branded searches, while ShotGrid had 8,100. Wrapbook made up 10.6% of all film production management software searches we track, and ShotGrid accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about film production management software, ShotGrid appeared in one of the five answers and Wrapbook in none.

Among film production management software worldwide in September 2026

Who do people search for more?

Wrapbook, about 2 searches for every 1 for ShotGrid

Wrapbook 18.1K searchesShotGrid 8.1K searches

Who does AI mention more?

ShotGrid, mentioned in 1 of 5 answers, Wrapbook in 0

ShotGrid in 1 of 5Wrapbook in 0 of 5

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Top film production management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ShotGrid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wrapbook did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. StudioBinder1st
  2. Yamdu2nd
  3. Studiovity3rd
  4. Celtx4th
  5. ShotGrid5th
  6. Wrapbook–
  7. SetHero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StudioBinder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamdu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Studiovity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Celtx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ShotGrid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wrapbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SetHero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about film production management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ShotGrid or Wrapbook more popular in search?

This chart shows how often people search Google for ShotGrid and Wrapbook by name. Each line represents a brand's share of searches for all seven film production management software we track, month by month, from English-language searches worldwide.

ShotGrid and Wrapbook among film production management software worldwide, by month

Share of searches by month for Wrapbook, ShotGrid. The figures are in the table below the chart.

View monthly share of searches table
MonthCeltxStudioBinderWrapbookShotGridYamduStudiovitySetHero
Oct 202562%22.7%8.3%4.5%1.3%0.46%0.6%
Nov 202562.2%22.8%8.3%4.6%1.1%0.6%0.46%
Dec 202556.2%25.2%11.2%5%1.2%0.62%0.55%
Jan 202659.9%22%9.9%5.4%1.6%0.71%0.54%
Feb 202660%22.1%9.9%5.4%1.3%0.71%0.55%
Mar 202660.5%22.2%10%4.4%1.6%0.72%0.58%
Apr 202656%25.2%11.3%4.1%1.8%0.97%0.51%
May 202660.5%22.3%10%4.5%1.6%0.72%0.48%
Jun 202653.7%24%13.1%5.9%2.1%0.73%0.52%
Jul 202655.1%24.6%11%6%1.8%0.74%0.66%
Aug 202654.4%24.4%13.3%4.9%1.8%0.74%0.53%
Sep 202652.9%29%10.6%4.7%1.7%0.58%0.51%

How has the ShotGrid and Wrapbook comparison changed over the last 12 months?

3 findings

How did search popularity change for film production management software worldwide in September 2026?

2 changes
  1. In September 2026, Wrapbook lost share of searches among film production management software worldwide, from 13.3% to 10.6%.

  2. Estimated monthly branded searches for ShotGrid worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ShotGrid’s and Wrapbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ShotGrid

1 branded search term

  • shotgrid

Wrapbook

1 branded search term

  • wrapbook

How the Brand Demand Index is measured

Other head-to-heads among film production management software

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