Brandwave

Box vs Proton Drive:Which is more popular?

In September 2026, Proton Drive had more branded searches than Box among file sync services worldwide. Proton Drive had about 246,000 branded searches, while Box had 1,900. Proton Drive made up 0.43% of all file sync service searches we track, and Box accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about file sync services, Proton Drive appeared in three of the five answers and Box in none.

Among file sync services worldwide in September 2026

Who do people search for more?

Proton Drive, about 129 searches for every 1 for Box

Proton Drive 246K searchesBox 1.9K searches

Who does AI mention more?

Proton Drive, mentioned in 3 of 5 answers, Box in 0

Proton Drive in 3 of 5Box in 0 of 5

Who does AI recommend more?

Proton Drive, the only one of the two named

Proton Drive first in 3Box never named

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Top file sync services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Proton Drive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Box did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dropbox1st
  2. Google Drive2nd
  3. OneDrive3rd
  4. Syncthing4th
  5. Proton Drive5th
  6. Sync.com6th
  7. pCloud–
  8. Box–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OneDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dropbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proton Drive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Syncthing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sync.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • pCloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about file sync services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Box or Proton Drive more popular in search?

This chart shows how often people search Google for Box and Proton Drive by name. Each line represents a brand's share of searches for all eight file sync services we track, month by month, from English-language searches worldwide.

Box and Proton Drive among file sync services worldwide, by month

Share of searches by month for Proton Drive, Box. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveOneDriveDropboxpCloudProton DriveSyncthingBoxSync.com
Oct 202566%24.1%8.9%0.54%0.24%0.2%<0.01%<0.01%
Nov 202569%20.6%9.3%0.68%0.25%0.2%<0.01%<0.01%
Dec 202567.4%20.3%11.1%0.67%0.3%0.24%<0.01%<0.01%
Jan 202669%20.6%9.3%0.56%0.31%0.25%<0.01%<0.01%
Feb 202669%20.6%9.3%0.56%0.31%0.2%<0.01%<0.01%
Mar 202665.8%24.1%8.8%0.65%0.36%0.24%<0.01%<0.01%
Apr 202668.9%20.6%9.3%0.68%0.31%0.25%<0.01%<0.01%
May 202669%20.6%9.3%0.56%0.37%0.25%<0.01%<0.01%
Jun 202664.6%23.6%10.6%0.64%0.35%0.23%<0.01%<0.01%
Jul 202668.8%20.7%9.3%0.68%0.37%0.25%<0.01%<0.01%
Aug 202668.7%20.7%9.2%0.68%0.45%0.25%<0.01%<0.01%
Sep 202665.7%24%8.8%0.8%0.43%0.19%<0.01%<0.01%

How has the Box and Proton Drive comparison changed over the last 12 months?

3 findings
  • Proton Drive was ahead of Box in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Box’s share of searches among file sync services worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Proton Drive’s share of searches among file sync services worldwide moved from 0.24% to 0.43%, and its estimated monthly branded searches moved from 135K to 246K.

How did search popularity change for file sync services worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Proton Drive worldwide rose 82.2% over 12 measured months, from 135K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Box’s and Proton Drive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Box

1 branded search term

  • box file sharing

Proton Drive

1 branded search term

  • proton drive

How the Brand Demand Index is measured

Other head-to-heads among file sync services

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