Brandwave

Box vs Dropbox:Which is more popular by branded search?

In August 2026, Dropbox had more branded searches than Box among file sync services worldwide. Dropbox was estimated to have 4.1M branded searches compared to Box’s 24.1K, and held a 9.5% Share of Search versus Box’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among file sync services worldwide in August 2026Which is more popular in search, Box or Dropbox?
Box0.06%24.1K searches
vs
Dropbox9.5%4.1M searches

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Which is more popular in search, Box or Dropbox?

Compare the file sync services developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Box and Dropbox among file sync services worldwide, by month

Share of Search by month for Dropbox, Box. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveOneDriveDropboxBoxSync.compCloud
Oct 202566.6%24.3%9%0.04%0.01%<0.01%
Nov 202569.7%20.8%9.5%0.04%0.01%<0.01%
Dec 202568.1%20.5%11.3%0.05%0.02%<0.01%
Jan 202669.7%20.8%9.5%0.05%0.01%<0.01%
Feb 202669.7%20.8%9.5%0.05%0.01%<0.01%
Mar 202666.6%24.3%9%0.04%0.01%<0.01%
Apr 202669.7%20.8%9.5%0.05%0.01%<0.01%
May 202669.7%20.8%9.5%0.05%0.01%<0.01%
Jun 202665.3%23.8%10.8%0.05%0.01%<0.01%
Jul 202669.6%20.9%9.5%0.06%0.01%<0.01%
Aug 202669.6%20.9%9.5%0.06%0.01%<0.01%
Sep 2026——————

How has the Box and Dropbox comparison changed over the last 12 months?

  • Dropbox was ahead of Box in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Box’s estimated Share of Search among file sync services worldwide moved from 0.04% to 0.06%, and its estimated monthly branded searches held steady at 24.1K.
  • Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among file sync services worldwide moved from 9% to 9.5%, and its estimated monthly branded searches moved from 5.1M to 4.1M.

How did search popularity change for file sync services worldwide in August 2026?

  1. Estimated monthly branded searches for Dropbox worldwide fell 18.1% over 11 measured months, from 5.1M to 4.1M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Box’s and Dropbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Box

2 branded search terms

  • box com
  • box file sharing

Dropbox

5 branded search terms

  • dropbox
  • dropbox app
  • dropbox com
  • dropbox file sharing
  • dropbox software

How the Brand Demand Index is measured

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