Expense reporting platforms:Which brands are most popular in search?
In August 2026, SAP Concur was the most searched among expense reporting platforms worldwide, with an estimated 220K branded searches and 54% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
SAP Concur54%
Expensify27.1%Zoho Expense12.1%
Emburse6.6%
Certify0.06%
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Share of SearchLeaderboard
Compare the platforms used to submit and approve expenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SAP Concur, Expensify, Zoho Expense, Emburse. The figures are in the table below the chart.
View monthly share of search table
| Month | SAP Concur | Expensify | Zoho Expense | Emburse | Certify |
|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 28.4% | 10.3% | 4.6% | 0.21% |
| Nov 2025 | 55.8% | 28.2% | 10.2% | 5.6% | 0.18% |
| Dec 2025 | 52.3% | 32.6% | 9.7% | 5.3% | 0.17% |
| Jan 2026 | 52.7% | 32.4% | 9.5% | 5.2% | 0.17% |
| Feb 2026 | 55.8% | 28.3% | 10.1% | 5.5% | 0.18% |
| Mar 2026 | 55.7% | 28.4% | 10.2% | 5.6% | 0.15% |
| Apr 2026 | 58.6% | 24.5% | 10.8% | 5.9% | 0.13% |
| May 2026 | 54.3% | 26.9% | 12% | 6.6% | 0.12% |
| Jun 2026 | 58.7% | 24.3% | 10.9% | 6% | 0.11% |
| Jul 2026 | 54.1% | 27% | 12.1% | 6.6% | 0.08% |
| Aug 2026 | 54% | 27.1% | 12.1% | 6.6% | 0.06% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 220K | -0.14% | -0.1 points | |
| 2, held 2nd | 27.1% | 111K | +0.3% | +0.1 points | |
| 3, held 3rd | 12.1% | 49.5K | 0% | 0 points | |
| 4, held 4th | 6.6% | 27.1K | 0% | 0 points | |
| 5, held 5th | 0.06% | 260 | -18.8% | 0 points |
54%
Held 1st. 220K estimated branded searches, -0.14% vs prior month. Share -0.1 points.
27.1%
Held 2nd. 111K estimated branded searches, +0.3% vs prior month. Share +0.1 points.
12.1%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
6.6%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Certify0.06%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between leading brands
- SAP Concur vs Expensify: compare search popularity
- Compare any of these brands
Which brand is most popular in search among expense reporting platforms worldwide?
5 brands
In August 2026, SAP Concur was the most searched among expense reporting platforms worldwide, with an estimated 220K branded searches and 54% estimated Share of Search within this set. Expensify is in 2nd place, 26.9 percentage points behind at 27.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| SAP Concur | 56.4% → 54% | 58.7%Jun 2026 | 52.3%Dec 2025 | 1st |
| Expensify | 28.4% → 27.1% | 32.6%Dec 2025 | 24.3%Jun 2026 | 2nd |
| Zoho Expense | 10.3% → 12.1% | 12.1%Aug 2026 | 9.5%Jan 2026 | 3rd |
| Emburse | 4.6% → 6.6% | 6.6%Aug 2026 | 4.6%Oct 2025 | 4th |
| Certify | 0.21% → 0.06% | 0.21%Oct 2025 | 0.06%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense reporting platforms worldwide decreased from 56.4% to 54%.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense reporting platforms worldwide decreased from 28.4% to 27.1%.
- Across the 11 months ending August 2026, Zoho Expense’s estimated Share of Search among expense reporting platforms worldwide increased from 10.3% to 12.1%.
- Across the 11 months ending August 2026, Emburse’s estimated Share of Search among expense reporting platforms worldwide increased from 4.6% to 6.6%.
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense reporting platforms worldwide peaked at 58.7% in June 2026 and was lowest at 52.3% in December 2025.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense reporting platforms worldwide peaked at 32.6% in December 2025 and was lowest at 24.3% in June 2026.
- Across the 11 months ending August 2026, Zoho Expense’s estimated Share of Search among expense reporting platforms worldwide peaked at 12.1% in August 2026 and was lowest at 9.5% in January 2026.
- Across the 11 months ending August 2026, Certify held steady: its estimated Share of Search among expense reporting platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for expense reporting platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for Emburse worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
Estimated monthly branded searches for Certify worldwide fell 74% over 11 measured months, from 1K to 260 in August 2026.
Estimated monthly branded searches for Expensify worldwide fell 18.9% over 11 measured months, from 136K to 111K in August 2026.
Estimated monthly branded searches for SAP Concur worldwide fell 18.5% over 11 measured months, from 270K to 220K in August 2026.
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