Brandwave

Bazaarvoice vs Yotpo:Which is more popular?

In September 2026, Bazaarvoice and Yotpo were level in searches among ecommerce product review platforms worldwide, with an estimated 18.1K branded searches each, at 30.6% and 30.5% of the total. When we asked ChatGPT and Google AI Overviews about ecommerce product review platforms, Yotpo appeared in four of the five answers and Bazaarvoice in three. Yotpo was mentioned before Bazaarvoice in every answer.

Among ecommerce product review platforms worldwide in September 2026

Who do people search for more?

Bazaarvoice and Yotpo are searched for about as often as each other.

Bazaarvoice 18.1K searchesYotpo 18.1K searches

Who does AI mention more?

Yotpo, mentioned in 4 of 5 answers, Bazaarvoice in 3

Yotpo in 4 of 5Bazaarvoice in 3 of 5

Who does AI recommend more?

Yotpo, named ahead of Bazaarvoice in every answer

Yotpo first in 4Bazaarvoice never first

Follow Bazaarvoice vs Yotpo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top ecommerce product review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yotpo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bazaarvoice was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yotpo was listed before Bazaarvoice in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yotpo1st
  2. Judge.me2nd
  3. Okendo3rd
  4. Loox4th
  5. Reviews.io5th
  6. Bazaarvoice6th
  7. Stamped7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yotpo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reviews.io4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bazaarvoice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judge.me3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okendo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stamped1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce product review platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bazaarvoice or Yotpo more popular in search?

This chart shows how often people search Google for Bazaarvoice and Yotpo by name. Each line represents a brand's share of searches for all seven ecommerce product review platforms we track, month by month, from English-language searches worldwide.

Bazaarvoice and Yotpo among ecommerce product review platforms worldwide, by month

Share of searches by month for Bazaarvoice, Yotpo. The figures are in the table below the chart.

View monthly share of searches table
MonthBazaarvoiceYotpoJudge.meOkendoReviews.ioLooxStamped
Oct 202529.9%36.3%16.2%8.8%7.2%0.52%0.96%
Nov 202530%36.1%16.1%8.8%7.2%0.63%1.2%
Dec 202525.3%37.5%20.4%9.1%6.1%0.66%1%
Jan 202628.2%34.4%18.7%10.2%6.8%0.74%0.91%
Feb 202628.8%35.1%19.2%8.5%7%0.62%0.76%
Mar 202632.4%32.4%17.6%9.6%6.4%0.7%0.86%
Apr 202628.5%34.9%19%10.4%5.7%0.61%0.93%
May 202628.6%34.9%19%10.4%5.7%0.75%0.75%
Jun 202628.2%34.5%18.8%10.3%6.8%0.61%0.75%
Jul 202628.2%34.6%18.8%10.3%6.9%0.61%0.61%
Aug 202629.8%29.8%19.9%13.3%5.9%0.64%0.64%
Sep 202630.6%30.5%20.4%11.1%6.1%0.66%0.66%

How has the Bazaarvoice and Yotpo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Bazaarvoice took it in March 2026, Yotpo took it in April 2026, Bazaarvoice took it in August 2026.
  • Across the 12 months ending September 2026, Bazaarvoice’s share of searches among ecommerce product review platforms worldwide moved from 29.9% to 30.6%, and its estimated monthly branded searches moved from 22.3K to 18.1K.
  • Across the 12 months ending September 2026, Yotpo’s share of searches among ecommerce product review platforms worldwide moved from 36.3% to 30.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for ecommerce product review platforms worldwide in September 2026?

2 changes

  1. In September 2026, Bazaarvoice gained share of searches among ecommerce product review platforms worldwide, from 29.8% to 30.6%.

  2. In September 2026, Yotpo gained share of searches among ecommerce product review platforms worldwide, from 29.8% to 30.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bazaarvoice’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bazaarvoice

2 branded search terms

  • bazaarvoice
  • bazaarvoice ugc platform

Yotpo

1 branded search term

  • yotpo

How the Brand Demand Index is measured

Other head-to-heads among ecommerce product review platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free