Brandwave

EasyDMARC vs Red Sift:Which is searched more?

In September 2026, EasyDMARC had more branded searches than Red Sift among DMARC monitoring tools worldwide. EasyDMARC had about 6,600 branded searches, while Red Sift had 2,990. EasyDMARC made up 26.5% of all DMARC monitoring tool searches we track, and Red Sift accounted for 12%. These are worldwide searches for English-language branded terms.

Share of searches among DMARC monitoring tools worldwide in September 2026Is EasyDMARC or Red Sift more popular in search?
EasyDMARC26.5%6.6K searches
vs
Red Sift12%3K searches

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Is EasyDMARC or Red Sift more popular in search?

Compare the tools businesses use to set up and monitor DMARC for their email domains. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EasyDMARC and Red Sift among DMARC monitoring tools worldwide, by month

Share of searches by month for EasyDMARC, Red Sift. The figures are in the table below the chart.

View monthly share of searches table
MonthdmarcianEasyDMARCValimailRed SiftPowerDMARCPostmarkDmarcly
Oct 202525.9%31.6%14.1%9.6%11.5%4.2%3.2%
Nov 202523.7%29%15.8%10.3%12.9%4.7%3.6%
Dec 202524.8%30.5%16.6%9%10.9%4.9%3.3%
Jan 202627.4%27.4%14.9%9.7%12.2%5.4%3%
Feb 202627.3%27.3%14.8%10.1%12.1%5.4%3%
Mar 202625.2%30.9%13.7%10.9%11.2%5.4%2.7%
Apr 202625%30.6%13.6%10.8%11.1%6.2%2.7%
May 202629%29%12.9%10.3%10.4%5.7%2.6%
Jun 202624.7%30.3%13.5%11.2%10.9%6.7%2.7%
Jul 202626.7%26.7%14.5%11.6%11.7%6.4%2.4%
Aug 202627.2%27.2%14.8%11.9%9.9%6.6%2.4%
Sep 202626.5%26.5%14.5%12%11.7%6.4%2.4%

How has the EasyDMARC and Red Sift comparison changed over the last 12 months?

3 findings
  • EasyDMARC was ahead of Red Sift in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EasyDMARC’s share of searches among DMARC monitoring tools worldwide moved from 31.6% to 26.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Red Sift’s share of searches among DMARC monitoring tools worldwide moved from 9.6% to 12%, and its estimated monthly branded searches held steady at 3K.

How did search popularity change for DMARC monitoring tools worldwide in September 2026?

2 changes
  1. In September 2026, EasyDMARC lost share of searches among DMARC monitoring tools worldwide, from 27.2% to 26.5%.

  2. Red Sift’s share of searches among DMARC monitoring tools worldwide has gained ground for 3 months in a row, from 11.2% to 12% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using EasyDMARC’s and Red Sift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EasyDMARC

1 branded search term

  • easydmarc

Red Sift

2 branded search terms

  • ondmarc
  • red sift

How the Brand Demand Index is measured

Other head-to-heads among DMARC monitoring tools

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