Brandwave

Airbyte vs Fivetran:Which is more popular by branded search?

In August 2026, Fivetran had more branded searches than Airbyte among data integration platforms worldwide. Fivetran was estimated to have 40.5K branded searches compared to Airbyte’s 22.2K, and held a 46.6% Share of Search versus Airbyte’s 25.5%. These are worldwide searches for English-language branded terms.

Share of Search among data integration platforms worldwide in August 2026Which is more popular in search, Airbyte or Fivetran?
Airbyte25.5%22.2K searches
vs
Fivetran46.6%40.5K searches

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Which is more popular in search, Airbyte or Fivetran?

Compare the platforms used to move data between systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Airbyte and Fivetran among data integration platforms worldwide, by month

Share of Search by month for Fivetran, Airbyte. The figures are in the table below the chart.

View monthly share of search table
MonthFivetranAirbyteTalendMatillionStitch
Oct 202547.3%25.9%17.3%7.7%1.9%
Nov 202541.5%27.7%18.6%10.1%2%
Dec 202540.6%27.2%22.2%8.1%1.9%
Jan 202641.7%27.9%18.7%10.2%1.6%
Feb 202642.3%28.3%19%8.5%2%
Mar 202641.5%27.7%18.6%10.1%2%
Apr 202644%29.4%16.1%8.8%1.7%
May 202647.3%25.9%17.3%7.7%1.8%
Jun 202646.5%25.4%17%9.3%1.8%
Jul 202644%29.4%16.1%8.8%1.7%
Aug 202646.6%25.5%17%9.3%1.5%
Sep 2026—————

How has the Airbyte and Fivetran comparison changed over the last 12 months?

  • Fivetran was ahead of Airbyte in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among data integration platforms worldwide moved from 25.9% to 25.5%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration platforms worldwide moved from 47.3% to 46.6%, and its estimated monthly branded searches moved from 74K to 40.5K.

How did search popularity change for data integration platforms worldwide in August 2026?

  1. In August 2026, Fivetran gained estimated Share of Search among data integration platforms worldwide, from 44% to 46.6%.

  2. In August 2026, Airbyte lost estimated Share of Search among data integration platforms worldwide, from 29.4% to 25.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Airbyte’s and Fivetran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airbyte

1 branded search term

  • airbyte

Fivetran

1 branded search term

  • fivetran

How the Brand Demand Index is measured

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