Brandwave

Cognism vs Lusha:Which is searched more?

In August 2026, Lusha had more branded searches than Cognism among data enrichment platforms worldwide. Lusha was estimated to have 166K branded searches compared to Cognism’s 22.7K, and held an 18% Share of Search versus Cognism’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among data enrichment platforms worldwide in August 2026Which is more popular in search, Cognism or Lusha?
Cognism2.5%22.7K searches
vs
Lusha18%166K searches

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Which is more popular in search, Cognism or Lusha?

Compare the platforms that enrich contact and company data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cognism and Lusha among data enrichment platforms worldwide, by month

Share of Search by month for Lusha, Cognism. The figures are in the table below the chart.

View monthly share of search table
MonthLushaCognism
Oct 202523.5%4.8%
Nov 202522.9%3.8%
Dec 202521.9%3%
Jan 202621.7%3.6%
Feb 202621.8%3.7%
Mar 202616.9%2.9%
Apr 202615.4%2.6%
May 202618%2.5%
Jun 202620%2.8%
Jul 202620.1%2.8%
Aug 202618%2.5%
Sep 2026——

How has the Cognism and Lusha comparison changed over the last 12 months?

  • Lusha was ahead of Cognism in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cognism’s estimated Share of Search among data enrichment platforms worldwide moved from 4.8% to 2.5%, and its estimated monthly branded searches moved from 41.6K to 22.7K.
  • Across the 11 months ending August 2026, Lusha’s estimated Share of Search among data enrichment platforms worldwide moved from 23.5% to 18%, and its estimated monthly branded searches moved from 205K to 166K.

How did search popularity change for data enrichment platforms worldwide in August 2026?

  1. In August 2026, Lusha lost estimated Share of Search among data enrichment platforms worldwide, from 20.1% to 18%.

  2. Estimated monthly branded searches for Cognism worldwide fell 45.3% over 11 measured months, from 41.6K to 22.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cognism’s and Lusha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cognism

4 branded search terms

  • cognism
  • cognism pricing
  • cognism sales intelligence
  • cognism.com

Lusha

4 branded search terms

  • lusha
  • lusha b2b sales intelligence
  • lusha sales intelligence
  • lusha.com

How the Brand Demand Index is measured

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