Livingston vs Universal Logistics:Which is more popular?
In September 2026, Livingston had more branded searches than Universal Logistics among customs brokerage platforms worldwide. Livingston had about 246,000 branded searches, while Universal Logistics had 12,100. Livingston made up 59.6% of all customs brokerage platform searches we track, and Universal Logistics accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about customs brokerage platforms, Livingston appeared in one of the four answers and Universal Logistics in none.
Who do people search for more?
Livingston, about 20 searches for every 1 for Universal Logistics
Who does AI mention more?
Livingston, mentioned in 1 of 4 answers, Universal Logistics in 0
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Top customs brokerage platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Livingston was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Universal Logistics did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Descartes MacroPoint4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CargoWise3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Magaya2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Livingston1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Expeditors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Flexport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Universal Logistics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about customs brokerage platforms
4 answers
Asked ChatGPT
“Which customs brokerage platform should I use?”
Asked ChatGPT
“What are the best customs brokerage platforms?”
Asked ChatGPT
“What's the best customs brokerage platform for importing goods?”
Searched Google, AI Overview
“import compliance software”
Searched Google, AI Overview
“customs brokerage platform”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Livingston or Universal Logistics more popular in search?
This chart shows how often people search Google for Livingston and Universal Logistics by name. Each line represents a brand's share of searches for all seven customs brokerage platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Livingston, Universal Logistics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Livingston | Expeditors | Flexport | CargoWise | Universal Logistics | Magaya | Descartes MacroPoint |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 22% | 9.8% | 3.6% | 2.9% | 2% | <0.01% |
| Nov 2025 | 55.5% | 20.4% | 11.2% | 4.1% | 2.7% | 6.1% | <0.01% |
| Dec 2025 | 59.2% | 21.8% | 9.8% | 4.4% | 2.9% | 1.9% | <0.01% |
| Jan 2026 | 54.8% | 24.7% | 11% | 4% | 3.3% | 2.2% | <0.01% |
| Feb 2026 | 54.8% | 24.7% | 11% | 4% | 3.3% | 2.2% | <0.01% |
| Mar 2026 | 54.5% | 24.5% | 11% | 4.9% | 3.3% | 1.8% | <0.01% |
| Apr 2026 | 60.2% | 22.2% | 9.9% | 3.6% | 2.4% | 1.6% | <0.01% |
| May 2026 | 59.8% | 22% | 9.8% | 3.6% | 2.4% | 2.4% | <0.01% |
| Jun 2026 | 59.4% | 21.9% | 9.8% | 3.6% | 2.4% | 2.9% | <0.01% |
| Jul 2026 | 63.8% | 19.2% | 8.6% | 3.1% | 2.1% | 3.1% | <0.01% |
| Aug 2026 | 59.2% | 21.8% | 9.8% | 4.4% | 2.9% | 2% | <0.01% |
| Sep 2026 | 59.6% | 21.9% | 9.8% | 4.4% | 2.9% | 1.3% | <0.01% |
How has the Livingston and Universal Logistics comparison changed over the last 12 months?
3 findings
- Livingston was ahead of Universal Logistics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Livingston’s share of searches among customs brokerage platforms worldwide moved from 59.7% to 59.6%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Universal Logistics’ share of searches among customs brokerage platforms worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for customs brokerage platforms worldwide in September 2026?
0 changes
Neither Livingston nor Universal Logistics moved beyond provider rounding among customs brokerage platforms in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Livingston’s and Universal Logistics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Livingston
1 branded search term
- livingston
Universal Logistics
1 branded search term
- universal logistics
Other head-to-heads among customs brokerage platforms
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