LTK vs Viral Nation:Which is searched more?
In September 2026, LTK had more branded searches than Viral Nation among creator network platforms worldwide. LTK had about 150,000 branded searches, while Viral Nation had 6,600. LTK made up 72.8% of all creator network platform searches we track, and Viral Nation accounted for 3.2%. These are worldwide searches for English-language branded terms.
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Is LTK or Viral Nation more popular in search?
Compare the networks that connect brands with many creators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for LTK, Viral Nation. The figures are in the table below the chart.
View monthly share of searches table
| Month | LTK | Collabstr | AnyMind Group | Viral Nation | The Influencer Marketing Factory | Onalytica | Find Your Influence | Aspire |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 10.1% | 6.7% | 2% | 0.58% | 0.12% | 0.1% | <0.01% |
| Nov 2025 | 82.7% | 8.4% | 6.2% | 2% | 0.49% | 0.08% | 0.08% | <0.01% |
| Dec 2025 | 80.6% | 10.1% | 6.2% | 2.5% | 0.49% | 0.08% | 0.1% | 0.01% |
| Jan 2026 | 73.6% | 13.3% | 8.1% | 4% | 0.76% | 0.1% | 0.13% | <0.01% |
| Feb 2026 | 71% | 15.7% | 8.5% | 3.8% | 0.62% | 0.18% | 0.15% | <0.01% |
| Mar 2026 | 72.6% | 13.4% | 10% | 3.3% | 0.53% | 0.13% | 0.11% | 0.01% |
| Apr 2026 | 74% | 13.6% | 8.3% | 3.3% | 0.53% | 0.11% | 0.11% | 0.01% |
| May 2026 | 81.9% | 8.6% | 6.4% | 2.6% | 0.41% | 0.07% | 0.08% | <0.01% |
| Jun 2026 | 81.8% | 8.6% | 6.4% | 2.6% | 0.51% | 0.07% | 0.08% | <0.01% |
| Jul 2026 | 70.7% | 15.6% | 9.5% | 3.1% | 0.76% | 0.12% | 0.1% | 0.01% |
| Aug 2026 | 70.7% | 15.6% | 9.5% | 3.1% | 0.9% | 0.1% | 0.08% | <0.01% |
| Sep 2026 | 72.8% | 13.2% | 9.8% | 3.2% | 0.78% | 0.16% | 0.08% | 0.01% |
How has the LTK and Viral Nation comparison changed over the last 12 months?
3 findings
- LTK was ahead of Viral Nation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LTK’s share of searches among creator network platforms worldwide moved from 80.4% to 72.8%, and its estimated monthly branded searches moved from 264K to 150K.
- Across the 12 months ending September 2026, Viral Nation’s share of searches among creator network platforms worldwide moved from 2% to 3.2%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for creator network platforms worldwide in September 2026?
1 change
In September 2026, LTK gained share of searches among creator network platforms worldwide, from 70.7% to 72.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LTK’s and Viral Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LTK
2 branded search terms
- ltk
- ltk creator
Viral Nation
1 branded search term
- viral nation
Other head-to-heads among creator network platforms
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