Brandwave

Kajabi vs Thinkific:Which is more popular?

In September 2026, Kajabi had more branded searches than Thinkific among online course platforms worldwide. Kajabi had about 95,600 branded searches, while Thinkific had 62,600. Kajabi made up 29.4% of all online course platform searches we track, and Thinkific accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about online course platforms, Kajabi and Thinkific each appeared in three of the five answers. Kajabi was mentioned before Thinkific in two out of three answers.

Among online course platforms worldwide in September 2026

Who do people search for more?

Kajabi, about 53% more searches than Thinkific

Kajabi 95.6K searchesThinkific 62.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Kajabi in 3 of 5Thinkific in 3 of 5

Who does AI recommend more?

Kajabi, named ahead of Thinkific in 2 of 3 answers

Kajabi first in 2Thinkific first in 1

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Top online course platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kajabi and Thinkific were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kajabi was listed before Thinkific in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kajabi1st
  2. Teachable2nd
  3. Thinkific3rd
  4. LearnWorlds4th
  5. Podia5th
  6. Systeme.io6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kajabi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Systeme.io3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkific3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Teachable3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LearnWorlds2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about online course platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kajabi or Thinkific more popular in search?

This chart shows how often people search Google for Kajabi and Thinkific by name. Each line represents a brand's share of searches for all six online course platforms we track, month by month, from English-language searches worldwide.

Kajabi and Thinkific among online course platforms worldwide, by month

Share of searches by month for Kajabi, Thinkific. The figures are in the table below the chart.

View monthly share of searches table
MonthKajabiSysteme.ioThinkificPodiaLearnWorldsTeachable
Oct 202531.8%30.4%17.1%13.8%6.2%0.72%
Nov 202533.7%26.2%18.1%14.6%6.6%0.7%
Dec 202536.1%28.3%16.1%13%5.8%0.72%
Jan 202636.4%28.2%16%12.9%5.8%0.69%
Feb 202639.7%25.3%17.5%11.6%5.2%0.71%
Mar 202632.8%31%17.6%11.6%6.4%0.7%
Apr 202636.3%28.3%16.1%12.9%5.8%0.65%
May 202636.2%28.2%16.1%12.9%5.8%0.76%
Jun 202633.5%26.3%18.2%14.6%6.6%0.84%
Jul 202632.9%25.8%18%14.5%7.9%0.89%
Aug 202634.6%27.2%15.5%15.1%6.8%0.88%
Sep 202629.4%27.9%19.3%15.5%7%0.89%

How has the Kajabi and Thinkific comparison changed over the last 12 months?

3 findings
  • Kajabi was ahead of Thinkific in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among online course platforms worldwide moved from 31.8% to 29.4%, and its estimated monthly branded searches moved from 142K to 95.6K.
  • Across the 12 months ending September 2026, Thinkific’s share of searches among online course platforms worldwide moved from 17.1% to 19.3%, and its estimated monthly branded searches moved from 76.2K to 62.6K.

How did search popularity change for online course platforms worldwide in September 2026?

2 changes

  1. In September 2026, Thinkific gained share of searches among online course platforms worldwide, from 15.5% to 19.3%.

  2. In September 2026, Kajabi lost share of searches among online course platforms worldwide, from 34.6% to 29.4%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Kajabi’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kajabi

10 branded search terms

  • kajabi
  • kajabi ai
  • kajabi app
  • kajabi com
  • kajabi course
  • kajabi courses
  • kajabi online
  • kajabi online courses
  • kajabi platform
  • kajabi software

Thinkific

9 branded search terms

  • courses thinkific
  • thinkific
  • thinkific app
  • thinkific com
  • thinkific course
  • thinkific courses
  • thinkific online courses
  • thinkific platform
  • thinkific software

How the Brand Demand Index is measured

Other head-to-heads among online course platforms

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