Continuous glucose monitor brands:Which are most popular?
In October 2026, Dexcom was the most searched continuous glucose monitor brand worldwide, accounting for 52.1% of all searches among the four brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Dexcom and FreeStyle Libre showed up in every answer. Dexcom was recommended most often, coming first in every response.
DexcomShare of searches 52.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
FreeStyle LibreShare of searches 28.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
LinXShare of searches 19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MedtronicShare of searches 0.28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top continuous glucose monitor brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dexcom and FreeStyle Libre appeared every time. Dexcom was recommended most often, coming first in every answer. FreeStyle Libre was second, and Medtronic was third. LinX, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dexcom1st
FreeStyle Libre2nd
Medtronic3rd
LinX–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dexcom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FreeStyle Libre5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medtronic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LinX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about continuous glucose monitor brands
5 answers
Asked ChatGPT
“Which continuous glucose monitor brand should I buy?”
Asked ChatGPT
“What are the best continuous glucose monitor brands?”
Asked ChatGPT
“What's the best continuous glucose monitor brand for diabetes management?”
Searched Google, AI Overview
“continuous glucose monitor”
Searched Google, AI Overview
“cgm for diabetes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which continuous glucose monitor brands do people search for most?
This chart shows how often people search Google for each continuous glucose monitor brand by name. Each line represents a brand's share of searches for all four continuous glucose monitor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dexcom, FreeStyle Libre, LinX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dexcom | FreeStyle Libre | LinX | Medtronic |
|---|---|---|---|---|
| Nov 2025 | 44% | 36% | 19.7% | 0.34% |
| Dec 2025 | 44% | 36% | 19.7% | 0.29% |
| Jan 2026 | 49.1% | 32.8% | 17.9% | 0.26% |
| Feb 2026 | 44% | 36% | 19.7% | 0.29% |
| Mar 2026 | 47.1% | 31.5% | 21.1% | 0.25% |
| Apr 2026 | 49.1% | 32.8% | 17.9% | 0.26% |
| May 2026 | 49.1% | 32.8% | 17.9% | 0.26% |
| Jun 2026 | 52.1% | 28.6% | 19% | 0.28% |
| Jul 2026 | 52.1% | 28.6% | 19% | 0.28% |
| Aug 2026 | 52.1% | 28.6% | 19% | 0.28% |
| Sep 2026 | 52.1% | 28.6% | 19% | 0.28% |
| Oct 2026 | 52.1% | 28.6% | 19% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.1% | 301K | 0% | 0 points | |
| 2, held 2nd | 28.6% | 165K | 0% | 0 points | |
| 3, held 3rd | 19% | 110K | 0% | 0 points | |
| 4, held 4th | 0.28% | 1.6K | 0% | 0 points |
1.
Dexcom52.1%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.
28.6%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
LinX19%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
0.28%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among continuous glucose monitor brands worldwide?
4 brands
In October 2026, Dexcom was the most searched among continuous glucose monitor brands worldwide, with an estimated 301K branded searches, 52.1% of all searches for the four tracked by the Brandwave Brand Demand Index. FreeStyle Libre is in 2nd place, 23.5 percentage points behind at 28.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 44% → 52.1% | 52.1%Jun 2026 | 44%Nov 2025 | 1st | |
| 36% → 28.6% | 36%Dec 2025 | 28.6%Jun 2026 | 2nd | |
| 19.7% → 19% | 21.1%Mar 2026 | 17.9%Jan 2026 | 3rd | |
| 0.34% → 0.28% | 0.34%Nov 2025 | 0.25%Mar 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending October 2026, Dexcom’s share of searches among continuous glucose monitor brands worldwide increased from 44% to 52.1%.
- Across the 12 months ending October 2026, FreeStyle Libre’s share of searches among continuous glucose monitor brands worldwide decreased from 36% to 28.6%.
- Across the 12 months ending October 2026, LinX’s share of searches among continuous glucose monitor brands worldwide decreased from 19.7% to 19%.
- Across the 12 months ending October 2026, Dexcom’s share of searches among continuous glucose monitor brands worldwide peaked at 52.1% in June 2026 and was lowest at 44% in November 2025.
- Across the 12 months ending October 2026, FreeStyle Libre’s share of searches among continuous glucose monitor brands worldwide peaked at 36% in December 2025 and was lowest at 28.6% in June 2026.
- Across the 12 months ending October 2026, LinX’s share of searches among continuous glucose monitor brands worldwide peaked at 21.1% in March 2026 and was lowest at 17.9% in January 2026.
- Across the 12 months ending October 2026, Medtronic held steady: its share of searches among continuous glucose monitor brands worldwide moved less than 0.5 percentage points.
How did search popularity change for continuous glucose monitor brands worldwide in October 2026?
3 changes

Estimated monthly branded searches for Dexcom worldwide rose 22.4% over 12 measured months, from 246K to 301K in October 2026.

Estimated monthly branded searches for FreeStyle Libre worldwide fell 17.9% over 12 measured months, from 201K to 165K in October 2026.

Estimated monthly branded searches for Medtronic worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.
How are branded searches counted for continuous glucose monitor brands?
4 search terms
Each brand's share of searches among continuous glucose monitor brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Dexcom
1 branded search term
- dexcom
FreeStyle Libre
1 branded search term
- freestyle libre
LinX
1 branded search term
- linx
Medtronic
1 branded search term
- medtronic simplera
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