Brandwave

Bosch vs Hilti:Which is searched more?

In September 2026, Hilti had more branded searches than Bosch among chipping hammer brands worldwide. Hilti was estimated to have 27.1K branded searches compared to Bosch’s 1.3K, and held a 0.77% Share of Search versus Bosch’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among chipping hammer brands worldwide in September 2026Which is more popular in search, Bosch or Hilti?
Bosch0.04%1.3K searches
vs
Hilti0.77%27.1K searches

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Which is more popular in search, Bosch or Hilti?

Compare the chipping hammer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Hilti among chipping hammer brands worldwide, by month

Share of Search by month for Hilti, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltHiltiBosch
Oct 202551.6%32.3%15.5%0.51%0.03%
Nov 202549.6%31.7%18.2%0.49%0.02%
Dec 202552.5%27.7%19.3%0.52%0.02%
Jan 202652.2%28%19.2%0.63%0.03%
Feb 202652.5%27.6%19.3%0.64%0.03%
Mar 202649.4%31.3%18.2%1.1%0.04%
Apr 202652%27.9%19.1%0.94%0.04%
May 202651.8%28.1%19.1%0.94%0.03%
Jun 202651.9%28.2%19.1%0.77%0.04%
Jul 202656.8%25.2%17.1%0.84%0.03%
Aug 202651.9%28.2%19.1%0.77%0.03%
Sep 202651.8%28.4%19%0.77%0.04%

How has the Bosch and Hilti comparison changed over the last 12 months?

  • Hilti was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among chipping hammer brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 1.3K.
  • Across the 12 months ending September 2026, Hilti’s estimated Share of Search among chipping hammer brands worldwide moved from 0.51% to 0.77%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for chipping hammer brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

Other head-to-heads among chipping hammer brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch chipping hammer

Hilti

1 branded search term

  • hilti tools

How the Brand Demand Index is measured

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