Brandwave

Cuisinart vs Joseph Joseph:Which is searched more?

In September 2026, Cuisinart had more branded searches than Joseph Joseph among carving fork brands worldwide. Cuisinart was estimated to have 165K branded searches compared to Joseph Joseph’s 110K, and held a 60% Share of Search versus Joseph Joseph’s 40%. These are worldwide searches for English-language branded terms.

Share of Search among carving fork brands worldwide in September 2026Which is more popular in search, Cuisinart or Joseph Joseph?
Cuisinart60%165K searches
vs
Joseph Joseph40%110K searches

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Which is more popular in search, Cuisinart or Joseph Joseph?

Compare the carving fork brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuisinart and Joseph Joseph among carving fork brands worldwide, by month

Share of Search by month for Cuisinart, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartJoseph JosephGLOBAL
Oct 202559.8%40.2%0.03%
Nov 202564.6%35.4%0.05%
Dec 202564.6%35.4%0.06%
Jan 202659.8%40.1%0.03%
Feb 202655%45%0.02%
Mar 202659.8%40.2%0.02%
Apr 202655%45%0.02%
May 202664.6%35.4%0.02%
Jun 202660%40%0.03%
Jul 202664.6%35.4%0.02%
Aug 202659.8%40.2%0.01%
Sep 202660%40%0.03%

How has the Cuisinart and Joseph Joseph comparison changed over the last 12 months?

  • Cuisinart was ahead of Joseph Joseph in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among carving fork brands worldwide moved from 59.8% to 60%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among carving fork brands worldwide moved from 40.2% to 40%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for carving fork brands worldwide in September 2026?

  1. Estimated monthly branded searches for Joseph Joseph worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  2. Estimated monthly branded searches for Cuisinart worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cuisinart’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

1 branded search term

  • cuisinart

Joseph Joseph

1 branded search term

  • joseph joseph

How the Brand Demand Index is measured

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