Bosch vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Bosch among brushless drill brands worldwide. Makita had about 1,900 branded searches, while Bosch had 390. Makita made up 18.6% of all brushless drill brand searches we track, and Bosch accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about brushless drill brands, Makita appeared in all five answers and Bosch in three. Makita was mentioned before Bosch in four out of five answers.
Who do people search for more?
Makita, about 5 searches for every 1 for Bosch
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Bosch in 4 of 5 answers
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Top brushless drill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Bosch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Makita was listed before Bosch in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about brushless drill brands
5 answers
Asked ChatGPT
“Which brushless drill brand should I buy?”
Asked ChatGPT
“What are the best brushless drill brands?”
Asked ChatGPT
“What's the best brushless drill brand for home repairs?”
Searched Google, AI Overview
“best cordless drill”
Searched Google, AI Overview
“drill brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bosch or Makita more popular in search?
This chart shows how often people search Google for Bosch and Makita by name. Each line represents a brand's share of searches for all five brushless drill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Makita | Ryobi | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 24% | 19% | 16% | 4.8% |
| Nov 2025 | 41.3% | 22.2% | 14.5% | 18.3% | 3.7% |
| Dec 2025 | 41.3% | 22.2% | 14.5% | 18.3% | 3.7% |
| Jan 2026 | 33.7% | 27.1% | 17.8% | 17.8% | 3.6% |
| Feb 2026 | 37.6% | 24.8% | 20.5% | 13.7% | 3.3% |
| Mar 2026 | 39% | 21.3% | 21.3% | 14.2% | 4.3% |
| Apr 2026 | 40% | 21.8% | 17.3% | 17.3% | 3.5% |
| May 2026 | 40% | 21.8% | 17.3% | 17.3% | 3.5% |
| Jun 2026 | 40% | 17.3% | 17.3% | 21.8% | 3.5% |
| Jul 2026 | 37.2% | 19.6% | 19.6% | 19.6% | 4% |
| Aug 2026 | 35.3% | 23.6% | 18.6% | 18.6% | 3.8% |
| Sep 2026 | 35.3% | 23.6% | 18.6% | 18.6% | 3.8% |
How has the Bosch and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among brushless drill brands worldwide moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Makita’s share of searches among brushless drill brands worldwide moved from 19% to 18.6%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for brushless drill brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Bosch worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among brushless drill brands
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