Brandwave

Bosch vs Makita:Which is searched more?

In September 2026, Makita had more branded searches than Bosch among breaker hammer brands worldwide. Makita was estimated to have 1M branded searches compared to Bosch’s 170, and held a 28.4% Share of Search versus Bosch’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among breaker hammer brands worldwide in September 2026Which is more popular in search, Bosch or Makita?
Bosch<0.01%170 searches
vs
Makita28.4%1M searches

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Which is more popular in search, Bosch or Makita?

Compare the breaker hammer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Makita among breaker hammer brands worldwide, by month

Share of Search by month for Makita, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltHiltiBosch
Oct 202551.6%32.4%15.5%0.51%<0.01%
Nov 202549.6%31.7%18.2%0.49%<0.01%
Dec 202552.5%27.7%19.3%0.52%<0.01%
Jan 202652.2%28%19.2%0.63%<0.01%
Feb 202652.5%27.6%19.3%0.64%<0.01%
Mar 202649.4%31.3%18.2%1.1%0.02%
Apr 202652%27.9%19.1%0.94%0.01%
May 202651.8%28.1%19.1%0.94%<0.01%
Jun 202651.9%28.2%19.1%0.77%<0.01%
Jul 202656.8%25.2%17.1%0.84%<0.01%
Aug 202651.9%28.2%19.1%0.77%<0.01%
Sep 202651.8%28.4%19%0.77%<0.01%

How has the Bosch and Makita comparison changed over the last 12 months?

  • Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among breaker hammer brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 390 to 170.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among breaker hammer brands worldwide moved from 32.4% to 28.4%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for breaker hammer brands worldwide in September 2026?

  1. Estimated monthly branded searches for Bosch worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

Other head-to-heads among breaker hammer brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch breaker hammer

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

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