Fisher-Price vs Skip Hop:Which is more popular by branded search?
In August 2026, Fisher-Price had more branded searches than Skip Hop among baby toys worldwide. Fisher-Price was estimated to have 246K branded searches compared to Skip Hop’s 60.5K, and held a 48.2% Share of Search versus Skip Hop’s 11.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fisher-Price or Skip Hop?
Compare the baby toys shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fisher-Price, Skip Hop. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | VTech | Skip Hop | Bright Starts | Manhattan Toy | Lamaze |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 38.7% | 7.8% | 4.3% | 1% | 0.85% |
| Nov 2025 | 52.6% | 35.2% | 7.1% | 3.2% | 1.2% | 0.77% |
| Dec 2025 | 53.1% | 35.5% | 5.8% | 3.9% | 0.96% | 0.64% |
| Jan 2026 | 49.6% | 33.1% | 10% | 5.5% | 1.1% | 0.73% |
| Feb 2026 | 44.4% | 36.5% | 10.9% | 6% | 1.2% | 0.97% |
| Mar 2026 | 49.3% | 33.1% | 9.9% | 5.4% | 1.3% | 0.88% |
| Apr 2026 | 49.5% | 33.2% | 10% | 5.4% | 1.1% | 0.88% |
| May 2026 | 49.9% | 33.5% | 10.1% | 4.5% | 1.1% | 0.89% |
| Jun 2026 | 48.1% | 32.3% | 11.9% | 5.3% | 1.3% | 1.1% |
| Jul 2026 | 49.3% | 33.1% | 9.9% | 5.4% | 1.3% | 0.88% |
| Aug 2026 | 48.2% | 32.3% | 11.8% | 5.3% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fisher-Price and Skip Hop comparison changed over the last 12 months?
3 findings
- Fisher-Price was ahead of Skip Hop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby toys worldwide moved from 47.4% to 48.2%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby toys worldwide moved from 7.8% to 11.8%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for baby toys worldwide in August 2026?
2 changes
In August 2026, Skip Hop gained estimated Share of Search among baby toys worldwide, from 9.9% to 11.8%.
In August 2026, Fisher-Price lost estimated Share of Search among baby toys worldwide, from 49.3% to 48.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Fisher-Price’s and Skip Hop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher-Price
1 branded search term
- fisher price
Skip Hop
1 branded search term
- skip hop
Put your own brand in this comparison
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