Brandwave

Baby bassinet brands:Which are searched most?

In September 2026, Nuna was the most searched among baby bassinet brands worldwide, with an estimated 490K branded searches and 76.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nuna76.3%
  2. BabyBjörn23%
  3. Phil & Teds0.68%

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Share of SearchLeaderboard

Compare the baby bassinet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby bassinet brands worldwide, by month

Share of Search by month for Nuna, BabyBjörn. The figures are in the table below the chart.

View monthly share of search table
MonthNunaBabyBjörnPhil & Teds
Oct 202573.3%26.1%0.63%
Nov 202578%21.5%0.52%
Dec 202575.2%24.2%0.59%
Jan 202673.9%25.5%0.62%
Feb 202674.1%25.2%0.61%
Mar 202677.1%22.3%0.66%
Apr 202677.1%22.3%0.54%
May 202676.9%22.5%0.55%
Jun 202677.1%22.3%0.54%
Jul 202677.1%22.3%0.54%
Aug 202676.6%22.9%0.56%
Sep 202676.3%23%0.68%

This month’s ranking, September 2026

  1. 1.Nuna

    76.3%

    Held 1st. 490K estimated branded searches, -1.1% vs prior month. Share -0.3 points.

  2. 2.BabyBjörn

    23%

    Held 2nd. 148K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Phil & Teds

    0.68%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby bassinet brands worldwide?

In September 2026, Nuna was the most searched among baby bassinet brands worldwide, with an estimated 490K branded searches and 76.3% estimated Share of Search within this set. BabyBjörn is in 2nd place, 53.3 percentage points behind at 23% Share of Search.

Global baby bassinet brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nuna73.3% → 76.3%78%Nov 202573.3%Oct 20251st
BabyBjörn26.1% → 23%26.1%Oct 202521.5%Nov 20252nd
Phil & Teds0.63% → 0.68%0.68%Sep 20260.52%Nov 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Nuna’s estimated Share of Search among baby bassinet brands worldwide increased from 73.3% to 76.3%.
  • Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby bassinet brands worldwide decreased from 26.1% to 23%.
  • Across the 12 months ending September 2026, Nuna’s estimated Share of Search among baby bassinet brands worldwide peaked at 78% in November 2025 and was lowest at 73.3% in October 2025.
  • Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby bassinet brands worldwide peaked at 26.1% in October 2025 and was lowest at 21.5% in November 2025.
  • Across the 12 months ending September 2026, Phil & Teds held steady: its estimated Share of Search among baby bassinet brands worldwide moved less than 0.5 percentage points.

How did search popularity change for baby bassinet brands worldwide in September 2026?

  1. Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 181K to 148K in September 2026.

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