Brandwave

Perpetua vs Skai:Which is more popular?

In September 2026, Perpetua had more branded searches than Skai among amazon advertising platforms worldwide. Perpetua had about 160 branded searches, while Skai had 110. Perpetua made up 1.8% of all amazon advertising platform searches we track, and Skai accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about amazon advertising platforms, Perpetua appeared in three of the five answers and Skai in none.

Among amazon advertising platforms worldwide in September 2026

Who do people search for more?

Perpetua, about 45% more searches than Skai

Perpetua 160 searchesSkai 110 searches

Who does AI mention more?

Perpetua, mentioned in 3 of 5 answers, Skai in 0

Perpetua in 3 of 5Skai in 0 of 5

Who does AI recommend more?

Perpetua, the only one of the two named

Perpetua first in 3Skai never named

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Top amazon advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Perpetua was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Skai did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Perpetua1st
  2. Pacvue2nd
  3. Teikametrics3rd
  4. Quartile4th
  5. Skai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Perpetua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pacvue2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teikametrics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quartile1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about amazon advertising platforms

5 answers

  • Asked ChatGPT

    “Which Amazon advertising platform should I use?”

    1. Asked ChatGPT

      “What are the best Amazon advertising platforms?”

      1. 1Perpetua
      2. 2Pacvue
      3. 3Quartile

    2. Asked ChatGPT

      “What's the best Amazon advertising platform for an ecommerce team?”

      1. 1Pacvue
      2. 2Perpetua
      3. 3Teikametrics

    3. Searched Google, AI Overview

      “amazon advertising platform”

      1. Searched Google, AI Overview

        “amazon ppc tools”

        1. 1Perpetua
        2. 2Teikametrics

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is Perpetua or Skai more popular in search?

      This chart shows how often people search Google for Perpetua and Skai by name. Each line represents a brand's share of searches for all five amazon advertising platforms we track, month by month, from English-language searches worldwide.

      Perpetua and Skai among amazon advertising platforms worldwide, by month

      Share of searches by month for Perpetua, Skai. The figures are in the table below the chart.

      View monthly share of searches table
      MonthPacvueTeikametricsPerpetuaSkaiQuartile
      Oct 202566.5%28.9%2.6%1.4%0.7%
      Nov 202574.1%20.9%2.6%1.5%0.77%
      Dec 202566.7%29.1%1.8%1.3%0.97%
      Jan 202666.1%29%2.7%1.7%0.6%
      Feb 202669.5%24.1%2.8%2.4%1.3%
      Mar 202670%24.8%2.8%1.4%1%
      Apr 202666.9%28.9%1.9%1.6%0.7%
      May 202670%24.3%2.7%2.3%0.77%
      Jun 202677.2%18.4%2.1%1.5%0.81%
      Jul 202673.7%21.5%2.6%1.2%1.1%
      Aug 202674.2%21.6%2%1.4%0.81%
      Sep 202674.8%21.3%1.8%1.2%0.79%

      How has the Perpetua and Skai comparison changed over the last 12 months?

      3 findings
      • Perpetua was ahead of Skai in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Perpetua’s share of searches among amazon advertising platforms worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 260 to 160.
      • Across the 12 months ending September 2026, Skai’s share of searches among amazon advertising platforms worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 140 to 110.

      How did search popularity change for amazon advertising platforms worldwide in September 2026?

      2 changes

      1. Estimated monthly branded searches for Perpetua worldwide fell 38.5% over 12 measured months, from 260 to 160 in September 2026.

      2. Estimated monthly branded searches for Skai worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

      How are branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Perpetua’s and Skai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Perpetua

      2 branded search terms

      • perpetua ads
      • perpetua amazon

      Skai

      2 branded search terms

      • skai retail media
      • skai.io

      How the Brand Demand Index is measured

      Other head-to-heads among amazon advertising platforms

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