Consensus vs NotebookLM:Which is searched more?
In September 2026, NotebookLM had more branded searches than Consensus among AI research assistants worldwide. NotebookLM had about 24.5 million branded searches, while Consensus had 1.6 million. NotebookLM made up 60.8% of all AI research assistant searches we track, and Consensus accounted for 3.8%. These are worldwide searches for English-language branded terms.
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Is Consensus or NotebookLM more popular in search?
Compare the tools used to research a topic with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for NotebookLM, Consensus. The figures are in the table below the chart.
View monthly share of searches table
| Month | NotebookLM | Perplexity | Consensus | Elicit | Semantic Scholar | Scite |
|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 73% | 2.2% | 1.1% | 0.58% | 0.12% |
| Nov 2025 | 30.6% | 65.1% | 2.6% | 0.99% | 0.54% | 0.13% |
| Dec 2025 | 42.1% | 53.8% | 2.5% | 0.95% | 0.52% | 0.13% |
| Jan 2026 | 49.7% | 45.8% | 2.8% | 1.1% | 0.5% | 0.12% |
| Feb 2026 | 49.9% | 45.6% | 2.6% | 1.1% | 0.62% | 0.12% |
| Mar 2026 | 53.3% | 41.8% | 2.8% | 1.2% | 0.8% | 0.11% |
| Apr 2026 | 58.3% | 37.1% | 2.8% | 1.1% | 0.59% | 0.1% |
| May 2026 | 62.7% | 32.7% | 3% | 0.94% | 0.52% | 0.08% |
| Jun 2026 | 62.6% | 32.7% | 3.3% | 0.94% | 0.42% | 0.08% |
| Jul 2026 | 60.3% | 34.6% | 3.2% | 1.1% | 0.63% | 0.08% |
| Aug 2026 | 60.8% | 33.7% | 3.6% | 1.1% | 0.61% | 0.1% |
| Sep 2026 | 60.8% | 33.4% | 3.8% | 1.1% | 0.75% | 0.12% |
How has the Consensus and NotebookLM comparison changed over the last 12 months?
3 findings
- NotebookLM was ahead of Consensus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Consensus’ share of searches among AI research assistants worldwide moved from 2.2% to 3.8%, and its estimated monthly branded searches moved from 1.1M to 1.6M.
- Across the 12 months ending September 2026, NotebookLM’s share of searches among AI research assistants worldwide moved from 23% to 60.8%, and its estimated monthly branded searches moved from 11.9M to 24.5M.
How did search popularity change for AI research assistants worldwide in September 2026?
2 changes
Estimated monthly branded searches for NotebookLM worldwide rose 106.1% over 12 measured months, from 11.9M to 24.5M in September 2026.
Estimated monthly branded searches for Consensus worldwide rose 37.9% over 12 measured months, from 1.1M to 1.6M in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Consensus’ and NotebookLM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Consensus
2 branded search terms
- consensus
- consensus ai
NotebookLM
2 branded search terms
- notebook lm
- notebooklm
Other head-to-heads among AI research assistants
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