Originality.ai vs Turnitin:Which is more popular?

Name: Originality.ai vs Turnitin: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Turnitin had more branded searches than Originality.ai among AI content detectors worldwide. Turnitin had about 2.2 million branded searches, while Originality.ai had 137,000. Turnitin made up 36.4% of all AI content detector searches we track, and Originality.ai accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about AI content detectors, Originality.ai appeared in four of the five answers and Turnitin in one. Originality.ai was mentioned before Turnitin in every answer that named either.

Among AI content detectors worldwide in September 2026

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Top AI content detectors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Originality.ai was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Turnitin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Originality.ai was listed before Turnitin in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
GPTZero	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Copyleaks	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Originality.ai	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pangram	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
ZeroGPT	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Turnitin	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Winston AI	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

GPTZero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Copyleaks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Originality.ai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pangram3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZeroGPT2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Turnitin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Winston AI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI content detectors

5 answers

Asked ChatGPT
“Which AI content detector should I use?”
1. 1GPTZero
2. 2Pangram
3. 3Originality.ai
4. 4Copyleaks
Asked ChatGPT
“What are the best AI content detectors?”
1. 1GPTZero
2. 2Originality.ai
3. 3Pangram
4. 4Copyleaks
5. 5Turnitin
Asked ChatGPT
“What's the best AI content detector for written text checked?”
1. 1GPTZero
2. 2Originality.ai
3. 3Copyleaks
4. 4Pangram
Searched Google, AI Overview
“ai content detector”
1. 1Copyleaks
2. 2GPTZero
3. 3ZeroGPT
Searched Google, AI Overview
“best ai detector”
1. 1Winston AI
2. 2Originality.ai
3. 3Copyleaks
4. 4ZeroGPT
5. 5GPTZero

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Originality.ai or Turnitin more popular in search?

This chart shows how often people search Google for Originality.ai and Turnitin by name. Each line represents a brand's share of searches for all seven AI content detectors we track, month by month, from English-language searches worldwide.

Originality.ai and Turnitin among AI content detectors worldwide, by month

Month	Turnitin	ZeroGPT	GPTZero	Copyleaks	Originality.ai	Pangram	Winston AI
Oct 2025	34.3%	34.3%	22.9%	3.8%	2.5%	0.06%	2.1%
Nov 2025	38.7%	31.7%	21.2%	3.5%	2.9%	0.08%	2%
Dec 2025	36.3%	29.7%	24.3%	3.3%	4%	0.11%	2.2%
Jan 2026	33.7%	33.7%	22.5%	3.7%	3.7%	0.19%	2.5%
Feb 2026	33.2%	33.2%	22.1%	4.5%	3.7%	0.22%	3.1%
Mar 2026	31.5%	31.5%	25.7%	4.2%	4.3%	0.4%	2.4%
Apr 2026	35.7%	29.2%	23.8%	4.8%	4%	0.31%	2.2%
May 2026	38.1%	31.1%	20.9%	4.2%	3.5%	0.34%	1.9%
Jun 2026	40%	32.7%	17.9%	4.4%	3%	0.71%	1.4%
Jul 2026	37.7%	30.7%	20.7%	5.1%	3.4%	0.85%	1.6%
Aug 2026	33.8%	33.8%	22.5%	4.5%	2.5%	1.4%	1.4%
Sep 2026	36.4%	29.8%	24.4%	4%	2.2%	1.7%	1.5%

How has the Originality.ai and Turnitin comparison changed over the last 12 months?

3 findings

Turnitin was ahead of Originality.ai in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Originality.ai’s share of searches among AI content detectors worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 203K to 137K.
Across the 12 months ending September 2026, Turnitin’s share of searches among AI content detectors worldwide moved from 34.3% to 36.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M.

How did search popularity change for AI content detectors worldwide in September 2026?

2 changes

In September 2026, Turnitin gained share of searches among AI content detectors worldwide, from 33.8% to 36.4%.
Estimated monthly branded searches for Originality.ai worldwide fell 32.8% over 12 measured months, from 203K to 137K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Originality.ai’s and Turnitin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.