BigSpy vs Motion:Which is more popular?
In September 2026, Motion had more branded searches than BigSpy among ad creative intelligence platforms worldwide. Motion had about 15,800 branded searches, while BigSpy had 9,900. Motion made up 15.1% of all ad creative intelligence platform searches we track, and BigSpy accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about ad creative intelligence platforms, Motion appeared in four of the five answers and BigSpy in two. Motion was mentioned before BigSpy in every answer.
Who do people search for more?
Motion, about 60% more searches than BigSpy
Who does AI mention more?
Motion, mentioned in 4 of 5 answers, BigSpy in 2
Who does AI recommend more?
Motion, named ahead of BigSpy in every answer
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Top ad creative intelligence platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Motion was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BigSpy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Motion was listed before BigSpy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foreplay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Minea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BigSpy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Atria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AdCreative.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Segwise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VidTao0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad creative intelligence platforms
5 answers
Asked ChatGPT
“Which ad creative intelligence platform should I use?”
Asked ChatGPT
“What are the best ad creative intelligence platforms?”
Asked ChatGPT
“What's the best ad creative intelligence platform for what ads perform?”
Searched Google, AI Overview
“creative testing platform”
Searched Google, AI Overview
“ad creative intelligence platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BigSpy or Motion more popular in search?
This chart shows how often people search Google for BigSpy and Motion by name. Each line represents a brand's share of searches for all eight ad creative intelligence platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Motion, BigSpy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Minea | Motion | AdCreative.ai | BigSpy | Atria | Segwise | VidTao | Foreplay |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 14% | 16.9% | 9.1% | 2.4% | 0.52% | 1.2% | 0.51% |
| Nov 2025 | 51.1% | 15.7% | 19% | 10.2% | 1.8% | 0.55% | 1.1% | 0.47% |
| Dec 2025 | 55.5% | 14% | 16.9% | 9.1% | 2.2% | 0.64% | 0.97% | 0.61% |
| Jan 2026 | 54% | 16.6% | 16.4% | 8.8% | 2% | 0.66% | 0.95% | 0.58% |
| Feb 2026 | 50.2% | 15.7% | 18.9% | 10% | 2.2% | 1.1% | 1.1% | 0.81% |
| Mar 2026 | 50.2% | 15.6% | 18.8% | 10% | 2.3% | 1.2% | 1.1% | 0.79% |
| Apr 2026 | 50% | 15.8% | 18.8% | 10% | 2.3% | 1.1% | 1.1% | 0.83% |
| May 2026 | 51.7% | 17.1% | 15.8% | 10.3% | 2.2% | 1.2% | 0.85% | 0.85% |
| Jun 2026 | 56.1% | 15.2% | 14% | 9.2% | 2.4% | 1.1% | 0.93% | 0.95% |
| Jul 2026 | 56.4% | 15.3% | 11.5% | 11.3% | 2.3% | 1.3% | 0.93% | 0.99% |
| Aug 2026 | 57.6% | 15.6% | 11.7% | 9.4% | 2.6% | 1.1% | 0.84% | 1% |
| Sep 2026 | 57.7% | 15.1% | 11.8% | 9.4% | 2.8% | 1.4% | 0.95% | 0.86% |
How has the BigSpy and Motion comparison changed over the last 12 months?
3 findings
- Motion was ahead of BigSpy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BigSpy’s share of searches among ad creative intelligence platforms worldwide moved from 9.1% to 9.4%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Motion’s share of searches among ad creative intelligence platforms worldwide moved from 14% to 15.1%, and its estimated monthly branded searches moved from 22.9K to 15.8K.
How did search popularity change for ad creative intelligence platforms worldwide in September 2026?
2 changes
In September 2026, Motion lost share of searches among ad creative intelligence platforms worldwide, from 15.6% to 15.1%.
Estimated monthly branded searches for BigSpy worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BigSpy’s and Motion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ad creative intelligence platforms
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