6sense vs Demandbase:Which is more popular by branded search?
In August 2026, 6sense had more branded searches than Demandbase among account based marketing platforms worldwide. 6sense was estimated to have 110K branded searches compared to Demandbase’s 12.6K, and held an 88.1% Share of Search versus Demandbase’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 6sense or Demandbase?
Compare the platforms used to run account based marketing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 6sense, Demandbase. The figures are in the table below the chart.
View monthly share of search table
| Month | 6sense | Demandbase | Madison Logic | RollWorks | Terminus |
|---|---|---|---|---|---|
| Oct 2025 | 87.4% | 10.2% | 1.2% | 1% | 0.17% |
| Nov 2025 | 87.5% | 10.3% | 1.3% | 0.79% | 0.17% |
| Dec 2025 | 89.1% | 8.6% | 1.3% | 0.81% | 0.14% |
| Jan 2026 | 87.2% | 10.4% | 1.5% | 0.79% | 0.17% |
| Feb 2026 | 85.1% | 12.1% | 1.8% | 0.82% | 0.13% |
| Mar 2026 | 84.9% | 12.4% | 1.9% | 0.77% | 0.13% |
| Apr 2026 | 86.8% | 10.5% | 1.9% | 0.69% | 0.11% |
| May 2026 | 87.4% | 10.7% | 1.3% | 0.57% | 0.09% |
| Jun 2026 | 82.5% | 15.2% | 1.5% | 0.65% | 0.08% |
| Jul 2026 | 87.5% | 10.7% | 1.3% | 0.47% | 0.09% |
| Aug 2026 | 88.1% | 10.1% | 1.3% | 0.47% | 0.07% |
| Sep 2026 | — | — | — | — | — |
How has the 6sense and Demandbase comparison changed over the last 12 months?
3 findings
- 6sense was ahead of Demandbase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 6sense’s estimated Share of Search among account based marketing platforms worldwide moved from 87.4% to 88.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account based marketing platforms worldwide moved from 10.2% to 10.1%, and its estimated monthly branded searches moved from 15.8K to 12.6K.
How did search popularity change for account based marketing platforms worldwide in August 2026?
2 changes
In August 2026, 6sense gained estimated Share of Search among account based marketing platforms worldwide, from 87.5% to 88.1%.
In August 2026, Demandbase lost estimated Share of Search among account based marketing platforms worldwide, from 10.7% to 10.1%.
How each brand is measured
Brandwave collects information about searches that people make online using 6sense’s and Demandbase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
6sense
6 branded search terms
- 6sense
- 6sense abm
- 6sense account based marketing
- 6sense account-based marketing
- 6sense intent data
- 6sense.com
Demandbase
6 branded search terms
- demandbase
- demandbase abm
- demandbase abm platform
- demandbase intent data
- demandbase one
- demandbase.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.