How popular isZyrtec in search?
In September 2026, there were an estimated 673K branded searches for Zyrtec worldwide which held steady over the last 12 months. Zyrtec holds 60.7% estimated Share of Search among hayfever and allergy brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hayfever and allergy brands compete with Zyrtec?
Share of Search by month for Zyrtec, Claratyne, Telfast. The figures are in the table below the chart.
View monthly share of search table
| Month | Zyrtec | Claratyne | Telfast |
|---|---|---|---|
| Oct 2025 | 60.7% | 27.1% | 12.2% |
| Nov 2025 | 59.1% | 26.4% | 14.5% |
| Dec 2025 | 63.9% | 23.3% | 12.8% |
| Jan 2026 | 63.9% | 23.3% | 12.8% |
| Feb 2026 | 60.7% | 27.2% | 12.1% |
| Mar 2026 | 62.1% | 27.8% | 10.2% |
| Apr 2026 | 60.7% | 27.1% | 12.2% |
| May 2026 | 60.7% | 27.1% | 12.2% |
| Jun 2026 | 60.7% | 27.1% | 12.2% |
| Jul 2026 | 59.1% | 26.4% | 14.5% |
| Aug 2026 | 63.9% | 23.3% | 12.8% |
| Sep 2026 | 60.7% | 27.1% | 12.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 673K | 0% | -3.2 points | |
| 2, held 2nd | 27.1% | 301K | +22.4% | +3.8 points | |
| 3, held 3rd | 12.2% | 135K | 0% | -0.6 points |
Compare search popularity between Zyrtec and its closest rivals
Every comparison with Zyrtec
2 comparisons
How has branded search demand for Zyrtec changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zyrtec worldwide held steady at 673K.
- Across the 12 months ending September 2026, Zyrtec’s estimated Share of Search among hayfever and allergy brands worldwide peaked at 63.9% in December 2025 and was lowest at 59.1% in November 2025.
How did search popularity change for hayfever and allergy brands worldwide in September 2026?
3 changes
In September 2026, Claratyne gained estimated Share of Search among hayfever and allergy brands worldwide, from 23.3% to 27.1%.
In September 2026, Zyrtec lost estimated Share of Search among hayfever and allergy brands worldwide, from 63.9% to 60.7%.
In September 2026, Telfast lost estimated Share of Search among hayfever and allergy brands worldwide, from 12.8% to 12.2%.
How is Zyrtec measured?
Brandwave collects information about searches that people make online using Zyrtec’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zyrtec
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Is Zyrtec your brand?
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