Brandwave

How popular isZBrush?

In September 2026, people searched for ZBrush by name about 90,500 times worldwide, a 33% decrease from the previous year. These searches made up 0.81% of all global 3D modelling software searches, placing ZBrush seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about 3D modelling software, ZBrush appeared in three of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

ZBrush is the seventh most searched of 11 competitors and the fourth most recommended in AI answers.

  1. TinkercadShare of searches 66.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
  2. SketchUpShare of searches 13.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. OnshapeShare of searches 10.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. Fusion 360Share of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. ZBrushShare of searches 0.81%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top 3D modelling software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZBrush was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ZBrush is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fusion 3601st
  2. Blender2nd
  3. Autodesk Maya3rd
  4. ZBrush4th
  5. SketchUp5th
  6. Shapr3D6th
  7. Onshape7th
  8. Plasticity8th
  9. 3ds Max9th
  10. Tinkercad10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fusion 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blender5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SketchUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autodesk Maya4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 3ds Max3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZBrush3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tinkercad2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Onshape2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cinema 4D2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shapr3D2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+1 more

See every answer about 3D modelling software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which 3D modelling software compete with ZBrush?

ZBrush against 3D modelling software worldwide, by month

Share of searches by month for Tinkercad, SketchUp, Onshape, Fusion 360, ZBrush. The figures are in the table below the chart.

View monthly share of searches table
MonthTinkercadSketchUpOnshapeFusion 360Blender3ds MaxZBrushCinema 4DShapr3DAutodesk MayaPlasticity
Oct 202568.4%13.7%9.1%4.1%1.2%0.82%1%0.55%0.55%0.45%0.05%
Nov 202565.2%15.9%8.7%4.8%1.4%0.96%0.96%0.64%0.79%0.53%0.06%
Dec 202563.9%15.7%8.6%5.7%1.7%0.94%1.1%0.77%0.94%0.52%0.07%
Jan 202659.6%17.8%9.7%6.5%2%1.1%1.1%0.72%0.88%0.59%0.06%
Feb 202665.4%16%8.7%4.8%1.4%0.79%0.96%0.53%0.79%0.43%0.06%
Mar 202664%15.6%10.4%4.7%1.4%0.94%0.94%0.63%0.77%0.52%0.06%
Apr 202665.4%16%8.7%4.8%1.4%0.79%0.79%0.65%0.79%0.53%0.05%
May 202666.1%16.2%8.8%4%1.5%0.8%0.8%0.53%0.8%0.44%0.06%
Jun 202666.3%16.2%7.3%4.9%1.5%0.8%0.98%0.66%0.8%0.54%0.07%
Jul 202659.9%17.9%8.1%6.6%2.4%1.1%1.3%0.89%1.1%0.72%0.08%
Aug 202663.6%15.5%8.6%5.7%2.1%0.94%1.2%0.77%0.94%0.63%0.07%
Sep 202666.8%13.4%10.9%4%1.5%0.81%0.81%0.66%0.66%0.44%0.06%
  1. 1.Tinkercad

    66.8%

    Held 1st. 7.5M estimated branded searches, +49.6% vs prior month. Share +3.2 points.

  2. 2.SketchUp

    13.4%

    Held 2nd. 1.5M estimated branded searches, +23% vs prior month. Share -2.1 points.

  3. 3.Onshape

    10.9%

    Held 3rd. 1.2M estimated branded searches, +81.3% vs prior month. Share +2.3 points.

  4. Held 4th. 450K estimated branded searches, 0% vs prior month. Share -1.7 points.

  5. 5.Blender

    1.5%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.3ds Max

    0.81%

    Moved from 7th to 6th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  7. 7.ZBrush

    0.81%

    Moved from 6th to 7th. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Cinema 4D

    0.66%

    Moved from 9th to 8th. 74K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  9. 9.Shapr3D

    0.66%

    Moved from 8th to 9th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  10. Held 10th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Plasticity

    0.06%

    Held 11th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between ZBrush and its closest rivals

Every comparison with ZBrush

10 comparisons

How has branded search demand for ZBrush changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ZBrush worldwide fell from 135K to 90.5K.
  • Across the 12 months ending September 2026, ZBrush fell from 6th to 7th among 3D modelling software worldwide.

How did search popularity change for 3D modelling software worldwide in September 2026?

6 changes
  1. In September 2026, Tinkercad gained share of searches among 3D modelling software worldwide, from 63.6% to 66.8%.

  2. In September 2026, Onshape gained share of searches among 3D modelling software worldwide, from 8.6% to 10.9%.

  3. In September 2026, SketchUp lost share of searches among 3D modelling software worldwide, from 15.5% to 13.4%.

  4. In September 2026, Fusion 360 lost share of searches among 3D modelling software worldwide, from 5.7% to 4%.

  5. In September 2026, Blender lost share of searches among 3D modelling software worldwide, from 2.1% to 1.5%.

  6. In September 2026, 3ds Max rose from 7th to 6th among 3D modelling software worldwide.

How are ZBrush’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ZBrush’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zbrush

How the Brand Demand Index is measured

Who owns ZBrush?

ZBrush is owned by Maxon. Brandwave does not track any other brands owned by Maxon.

Do you work for ZBrush? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is ZBrush your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.