Brandwave

How popular isYoast in search?

In September 2026, there were an estimated 12.1K branded searches for Yoast worldwide which is down 18.2% over the last 12 months. Yoast holds 32.3% estimated Share of Search among WordPress SEO plugins worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Rank Math48.4%
  2. Yoast32.3%
  3. SEOPress9.6%
  4. All in One SEO7.7%
  5. The SEO Framework1.9%
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Which WordPress SEO plugins compete with Yoast?

Yoast against WordPress SEO plugins worldwide, by month

Share of Search by month for Rank Math, Yoast, SEOPress, All in One SEO. The figures are in the table below the chart.

View monthly share of search table
MonthRank MathYoastSEOPressAll in One SEOThe SEO Framework
Oct 202553.4%29.1%7.1%8.7%1.7%
Nov 202552.5%28.7%8.5%8.5%1.7%
Dec 202554.4%29.7%7.2%7.2%1.4%
Jan 202653.4%29.1%7.1%8.7%1.7%
Feb 202653.4%29.1%7.1%8.7%1.7%
Mar 202652.2%28.5%6.9%10.4%1.9%
Apr 202653.2%29.1%7.1%8.6%2%
May 202651.4%28%8.3%10.2%2%
Jun 202652.6%28.7%8.5%8.5%1.7%
Jul 202652.6%28.7%8.5%8.5%1.7%
Aug 202647.5%31.7%9.4%9.4%1.9%
Sep 202648.4%32.3%9.6%7.7%1.9%

  1. 1.Rank Math

    48.4%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Yoast

    32.3%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.SEOPress

    9.6%

    Moved from 4th to 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.All in One SEO

    7.7%

    Moved from 3rd to 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.7 points.

  5. 5.The SEO Framework

    1.9%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Yoast and its closest rivals

Every comparison with Yoast

How has branded search demand for Yoast changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yoast worldwide fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Yoast’s estimated Share of Search among WordPress SEO plugins worldwide increased from 29.1% to 32.3%.
  • Across the 12 months ending September 2026, Yoast’s estimated Share of Search among WordPress SEO plugins worldwide peaked at 32.3% in September 2026 and was lowest at 28% in May 2026.

How did search popularity change for WordPress SEO plugins worldwide in September 2026?

  1. In September 2026, Rank Math gained estimated Share of Search among WordPress SEO plugins worldwide, from 47.5% to 48.4%.

  2. In September 2026, Yoast gained estimated Share of Search among WordPress SEO plugins worldwide, from 31.7% to 32.3%.

  3. In September 2026, All in One SEO lost estimated Share of Search among WordPress SEO plugins worldwide, from 9.4% to 7.7%.

  4. In September 2026, SEOPress rose from 4th to 3rd among WordPress SEO plugins worldwide.

  5. Estimated monthly branded searches for The SEO Framework worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How is Yoast measured?

Brandwave collects information about searches that people make online using Yoast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yoast

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How the Brand Demand Index is measured

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