Brandwave

How popular isWholesale Chess in search?

In September 2026, people searched for Wholesale Chess by name about 720 times worldwide, about the same as the previous year. These searches made up 5.5% of all global chess set searches, placing Wholesale Chess sixth out of six sets. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. House of Staunton50.8%
  2. Chessbazaar14.6%
  3. DGT14.6%
  4. The Chess Store7.7%
  5. Regency Chess6.8%
  6. Wholesale Chess5.5%
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Which chess sets compete with Wholesale Chess?

Wholesale Chess against chess sets worldwide, by month

Share of searches by month for House of Staunton, Chessbazaar, DGT, The Chess Store, Regency Chess, Wholesale Chess. The figures are in the table below the chart.

View monthly share of searches table
MonthHouse of StauntonChessbazaarDGTThe Chess StoreRegency ChessWholesale Chess
Oct 202552.5%12.3%15.6%6.5%8.4%4.7%
Nov 202556.3%11.2%13.5%6.1%8.8%4.1%
Dec 202559.7%9.7%11.7%7.7%7.7%3.6%
Jan 202664.7%8.3%10.5%5.7%7%3.8%
Feb 202659.2%11.4%11.4%6%7.8%4.3%
Mar 202663.4%10%10%5.2%6.8%4.6%
Apr 202669.4%9.2%9.2%3.4%5%3.8%
May 202663.7%10%12.6%4.6%5.3%3.8%
Jun 202665%10.2%10.2%5.4%5.4%3.9%
Jul 202662.4%12%10.1%6.3%5.5%3.7%
Aug 202655.4%13%13%6.8%6.8%4.9%
Sep 202650.8%14.6%14.6%7.7%6.8%5.5%

  1. 1.House of Staunton

    50.8%

    Held 1st. 6.6K estimated branded searches, -18.5% vs prior month. Share -4.6 points.

  2. 2.Chessbazaar

    14.6%

    Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.DGT

    14.6%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.The Chess Store

    7.7%

    Moved from 5th to 4th. 1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Regency Chess

    6.8%

    Moved from 4th to 5th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.

  6. 6.Wholesale Chess

    5.5%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between Wholesale Chess and its closest rivals

Every comparison with Wholesale Chess

5 comparisons

How has branded search demand for Wholesale Chess changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wholesale Chess worldwide held steady at 720.
  • Across the 12 months ending September 2026, Wholesale Chess’ share of searches among chess sets worldwide increased from 4.7% to 5.5%.
  • Across the 12 months ending September 2026, Wholesale Chess’ share of searches among chess sets worldwide peaked at 5.5% in September 2026 and was lowest at 3.6% in December 2025.

How did search popularity change for chess sets worldwide in September 2026?

6 changes

  1. In September 2026, The Chess Store overtook Regency Chess to rank 4th among chess sets worldwide, with 7.7% of the searches.

  2. In September 2026, Chessbazaar gained share of searches among chess sets worldwide, from 13% to 14.6%.

  3. In September 2026, DGT gained share of searches among chess sets worldwide, from 13% to 14.6%.

  4. In September 2026, Wholesale Chess gained share of searches among chess sets worldwide, from 4.9% to 5.5%.

  5. In September 2026, House of Staunton lost share of searches among chess sets worldwide, from 55.4% to 50.8%.

  6. Estimated monthly branded searches for Regency Chess worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are Wholesale Chess’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wholesale Chess’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wholesale chess

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How the Brand Demand Index is measured

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