Brandwave

How popular isTraceable in search?

In September 2026, there were an estimated 180 branded searches for Traceable worldwide which is down 21.7% over the last 12 months. Traceable holds 3.8% estimated Share of Search among API security platforms worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Salt Security39.8%
  2. Noname Security35.4%
  3. 42Crunch21%
  4. Traceable3.8%
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Which API security platforms compete with Traceable?

Traceable against API security platforms worldwide, by month

Share of Search by month for Salt Security, Noname Security, 42Crunch, Traceable. The figures are in the table below the chart.

View monthly share of search table
MonthSalt SecurityNoname Security42CrunchTraceable
Oct 202542.6%25%28.4%4.1%
Nov 202547.7%22.1%25.8%4.4%
Dec 202545.9%26.3%24.2%3.6%
Jan 202642.4%26%28.3%3.4%
Feb 202645.2%20.9%30.1%3.8%
Mar 202647.5%23.1%26.2%3.1%
Apr 202645.3%26.6%24.5%3.6%
May 202643.6%30.7%23.6%2.2%
Jun 202643.4%30.2%23.5%2.9%
Jul 202640.2%35.3%21.1%3.4%
Aug 202647.3%32.9%17.4%2.4%
Sep 202639.8%35.4%21%3.8%
  1. Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -7.5 points.

  2. Held 2nd. 1.7K estimated branded searches, +1.2% vs prior month. Share +2.5 points.

  3. Held 3rd. 1K estimated branded searches, +13.6% vs prior month. Share +3.6 points.

  4. 4.Traceable

    3.8%

    Held 4th. 180 estimated branded searches, +50% vs prior month. Share +1.4 points.

Compare search popularity between Traceable and its closest rivals

How has branded search demand for Traceable changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Traceable worldwide fell from 230 to 180.
  • Across the 12 months ending September 2026, Traceable’s estimated Share of Search among API security platforms worldwide peaked at 4.4% in November 2025 and was lowest at 2.2% in May 2026.

How did search popularity change for API security platforms worldwide in September 2026?

  1. In September 2026, 42Crunch gained estimated Share of Search among API security platforms worldwide, from 17.4% to 21%.

  2. In September 2026, Noname Security gained estimated Share of Search among API security platforms worldwide, from 32.9% to 35.4%.

  3. In September 2026, Traceable gained estimated Share of Search among API security platforms worldwide, from 2.4% to 3.8%.

  4. In September 2026, Salt Security lost estimated Share of Search among API security platforms worldwide, from 47.3% to 39.8%.

How is Traceable measured?

Brandwave collects information about searches that people make online using Traceable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • traceable api
  • traceable api security
  • traceable security

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How the Brand Demand Index is measured

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Is Traceable your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.