How popular isTikTok Shop?
In September 2026, people searched for TikTok Shop by name about 1.8 million times worldwide, a 22% increase from the previous year. These searches made up 59.7% of all global live shopping platform searches, placing TikTok Shop first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about live shopping platforms, TikTok Shop appeared in all answers and was the most recommended of the eight.
TikTok Shop is the most searched of 8 competitors and the most recommended in AI answers.
TikTok ShopShare of searches 59.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
WhatnotShare of searches 39.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
TalkshopliveShare of searches 0.14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
CommentSoldShare of searches 0.12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BambuserShare of searches 0.11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top live shopping platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TikTok Shop appeared in all five answers. TikTok Shop is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TikTok Shop1st
- Whatnot2nd
- CommentSold3rd
- Bambuser4th
- LiveMeUp5th
- Talkshoplive6th
Livescale–
Firework–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TikTok Shop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whatnot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CommentSold3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bambuser3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LiveMeUp3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Talkshoplive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Livescale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Firework0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about live shopping platforms
5 answers
Asked ChatGPT
“Which live shopping platform should I use?”
Asked ChatGPT
“What are the best live shopping platforms?”
Asked ChatGPT
“What's the best live shopping platform for a retail business?”
Searched Google, AI Overview
“live shopping platforms”
Searched Google, AI Overview
“live commerce platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which live shopping platforms compete with TikTok Shop?
Share of searches by month for TikTok Shop, Whatnot. The figures are in the table below the chart.
View monthly share of searches table
| Month | TikTok Shop | Whatnot | Talkshoplive | CommentSold | Bambuser | Livescale | LiveMeUp | Firework |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 35.2% | 0.19% | 0.19% | 0.2% | 0.06% | 0.01% | — |
| Nov 2025 | 68.6% | 30.8% | 0.2% | 0.16% | 0.15% | 0.05% | <0.01% | — |
| Dec 2025 | 68.6% | 30.9% | 0.17% | 0.17% | 0.12% | 0.05% | <0.01% | — |
| Jan 2026 | 59.7% | 39.8% | 0.17% | 0.17% | 0.15% | 0.06% | <0.01% | — |
| Feb 2026 | 54.6% | 44.8% | 0.2% | 0.16% | 0.17% | 0.06% | <0.01% | — |
| Mar 2026 | 54.8% | 44.6% | 0.2% | 0.16% | 0.17% | 0.05% | <0.01% | — |
| Apr 2026 | 54.9% | 44.6% | 0.13% | 0.13% | 0.17% | 0.05% | <0.01% | — |
| May 2026 | 59.7% | 39.8% | 0.14% | 0.12% | 0.13% | 0.04% | <0.01% | — |
| Jun 2026 | 59.8% | 39.8% | 0.12% | 0.12% | 0.11% | 0.04% | <0.01% | — |
| Jul 2026 | 59.8% | 39.9% | 0.12% | 0.12% | 0.09% | 0.03% | <0.01% | — |
| Aug 2026 | 59.7% | 39.8% | 0.14% | 0.12% | 0.11% | 0.04% | 0.01% | — |
| Sep 2026 | 59.7% | 39.8% | 0.14% | 0.12% | 0.11% | 0.04% | <0.01% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 1.8M | 0% | 0 points | |
| 2, held 2nd | 39.8% | 1.2M | 0% | 0 points | |
| 3, held 3rd | 0.14% | 4.4K | 0% | 0 points | |
| 4, held 4th | 0.12% | 3.6K | 0% | 0 points | |
| 5, held 5th | 0.11% | 3.5K | +3.3% | 0 points | |
| 6, held 6th | 0.04% | 1.3K | 0% | 0 points | |
| 7, held 7th | <0.01% | 260 | -18.8% | 0 points | |
| —, not measured this month | — | — | — | — |
59.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Whatnot39.8%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.
0.14%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.12%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Bambuser0.11%
Held 5th. 3.5K estimated branded searches, +3.3% vs prior month. Share 0 points.
0.04%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
7.LiveMeUp
<0.01%
Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
—.
Firework—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between TikTok Shop and its closest rivals
Every comparison with TikTok Shop
6 comparisons
How has branded search demand for TikTok Shop changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TikTok Shop worldwide rose from 1.5M to 1.8M.
- Across the 12 months ending September 2026, TikTok Shop’s share of searches among live shopping platforms worldwide decreased from 64.2% to 59.7%.
- Across the 12 months ending September 2026, TikTok Shop’s share of searches among live shopping platforms worldwide peaked at 68.6% in December 2025 and was lowest at 54.6% in February 2026.
How did search popularity change for live shopping platforms worldwide in September 2026?
4 changes
Estimated monthly branded searches for Whatnot worldwide rose 48.2% over 12 measured months, from 823K to 1.2M in September 2026.
Estimated monthly branded searches for TikTok Shop worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.
Estimated monthly branded searches for Bambuser worldwide fell 26.1% over 12 measured months, from 4.7K to 3.5K in September 2026.
Estimated monthly branded searches for CommentSold worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are TikTok Shop’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using TikTok Shop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tiktok shop
Who owns TikTok Shop?
TikTok Shop is owned by TikTok. Brandwave also tracks TikTok, owned by the same company, worldwide.
Do you work for TikTok Shop? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is TikTok Shop your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.