Brandwave

How popular isSwimline?

In October 2026, people searched for Swimline by name about 110 times worldwide, a 22.2% increase from the previous year. These searches made up 5% of all global pool float brand searches, placing Swimline fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about pool float brands, Swimline did not appear in any of the answers.

Search and AI answers in October 2026

Swimline is the fifth most searched of 5 competitors.

  1. FunboyShare of searches 39.6%Mentioned in 1 of 5 AI answers
  2. SunnylifeShare of searches 39.6%Mentioned in 1 of 5 AI answers
  3. IntexShare of searches 9.5%Mentioned in 3 of 5 AI answers
  4. BigMouthShare of searches 6.3%Mentioned in 0 of 5 AI answers
  5. SwimlineShare of searches 5%Mentioned in 0 of 5 AI answers
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Top pool float brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Swimline did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Intex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Funboy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunnylife1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BigMouth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swimline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pool float brands

5 answers

  • Asked ChatGPT

    “What are the best pool floats for adults?”

    1. 1Intex

  • Asked ChatGPT

    “Which pool float brand lasts longest?”

    1. Asked ChatGPT

      “What's a good pool float for lounging?”

      1. 1Intex

    2. Searched Google, AI Overview

      “pool float”

      1. 1Funboy
      2. 2Sunnylife

    3. Searched Google, AI Overview

      “pool floats for adults”

      1. 1Intex

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

    How often do people search for Swimline compared with other pool float brands worldwide?

    Swimline against pool float brands worldwide, by month

    Share of searches by month for Funboy, Sunnylife, Intex, BigMouth, Swimline. The figures are in the table below the chart.

    View monthly share of searches table
    MonthFunboySunnylifeIntexBigMouthSwimline
    Nov 202541%41%10.7%3.7%3.7%
    Dec 202525.4%56.3%11.3%3.9%3.2%
    Jan 202627.3%60.8%6.7%2.9%2.3%
    Feb 202615.5%77.6%3%1.9%1.9%
    Mar 202654.9%25.4%7.5%6.1%6.1%
    Apr 202673.9%13.7%5.3%3.6%3.6%
    May 202651.2%34.1%5.6%4.6%4.6%
    Jun 202659.2%17.5%9.5%6.4%7.3%
    Jul 202645.4%24.8%13.4%6.1%10.3%
    Aug 202651.8%17.9%12.9%4.6%12.9%
    Sep 202652.6%23.7%10.5%4.6%8.6%
    Oct 202639.6%39.6%9.5%6.3%5%

    1. 1.Funboy

      39.6%

      Held 1st. 880 estimated branded searches, -45% vs prior month. Share -13 points.

    2. 2.Sunnylife

      39.6%

      Held 2nd. 880 estimated branded searches, +22.2% vs prior month. Share +16 points.

    3. 3.Intex

      9.5%

      Held 3rd. 210 estimated branded searches, -34.4% vs prior month. Share -1.1 points.

    4. 4.BigMouth

      6.3%

      Moved from 5th to 4th. 140 estimated branded searches, 0% vs prior month. Share +1.7 points.

    5. 5.Swimline

      5%

      Moved from 4th to 5th. 110 estimated branded searches, -57.7% vs prior month. Share -3.6 points.

    Funboy and Intex sell other things too, so only their searches that name this product count here, like “funboy pool float”.

    Compare popularity between Swimline and its closest rivals

    Every comparison with Swimline

    4 comparisons

    How has branded search demand for Swimline changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Swimline worldwide rose from 90 to 110.
    • Across the 12 months ending October 2026, Swimline’s share of searches among pool float brands worldwide increased from 3.7% to 5%.
    • Across the 12 months ending October 2026, Swimline’s share of searches among pool float brands worldwide peaked at 12.9% in August 2026 and was lowest at 1.9% in February 2026.

    How did search popularity change for pool float brands worldwide in October 2026?

    5 changes

    1. In October 2026, BigMouth overtook Swimline to rank 4th among pool float brands worldwide, with 6.3% of the searches.

    2. In October 2026, Sunnylife gained share of searches among pool float brands worldwide, from 23.7% to 39.6%.

    3. In October 2026, Funboy lost share of searches among pool float brands worldwide, from 52.6% to 39.6%.

    4. In October 2026, Swimline lost share of searches among pool float brands worldwide, from 8.6% to 5%.

    5. In October 2026, Intex lost share of searches among pool float brands worldwide, from 10.5% to 9.5%.

    How are Swimline’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Swimline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • swimline pool float

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    How the Brand Demand Index is measured

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