How popular isSkins in search?
In September 2026, there were an estimated 1.5K branded searches for Skins worldwide which held steady over the last 12 months. Skins holds 1.4% estimated Share of Search among calf sleeves brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
2XU81.5%
Shock Doctor16.3%- Skins1.4%
CEP Compression0.9%
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Which calf sleeves brands compete with Skins?
Share of Search by month for 2XU, Shock Doctor, Skins. The figures are in the table below the chart.
View monthly share of search table
| Month | 2XU | Shock Doctor | Skins | CEP Compression |
|---|---|---|---|---|
| Oct 2025 | 81.2% | 16.2% | 1.4% | 1.2% |
| Nov 2025 | 88.3% | 9.7% | 1% | 1% |
| Dec 2025 | 83.9% | 13.7% | 1.1% | 1.2% |
| Jan 2026 | 83.8% | 13.7% | 1.3% | 1.2% |
| Feb 2026 | 80.9% | 16.2% | 1.5% | 1.4% |
| Mar 2026 | 80.9% | 16.2% | 1.5% | 1.4% |
| Apr 2026 | 83.3% | 13.6% | 1.6% | 1.5% |
| May 2026 | 83.7% | 13.8% | 1.5% | 0.99% |
| Jun 2026 | 85.8% | 11.5% | 1.5% | 1.2% |
| Jul 2026 | 83.8% | 13.7% | 1.3% | 1.2% |
| Aug 2026 | 81.5% | 16.3% | 1.3% | 0.9% |
| Sep 2026 | 81.5% | 16.3% | 1.4% | 0.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.5% | 90.5K | 0% | 0 points | |
| 2, held 2nd | 16.3% | 18.1K | 0% | 0 points | |
| 3, held 3rd | 1.4% | 1.5K | +4.2% | +0.1 points | |
| 4, held 4th | 0.9% | 1K | 0% | 0 points |
1.
2XU81.5%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
16.3%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.Skins
1.4%
Held 3rd. 1.5K estimated branded searches, +4.2% vs prior month. Share +0.1 points.
0.9%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Skins and its closest rivals
Every comparison with Skins
3 comparisons
How has branded search demand for Skins changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skins worldwide held steady, from 1.6K to 1.5K.
- Across the 12 months ending September 2026, Skins’ estimated Share of Search among calf sleeves brands worldwide held steady at 1.4%.
How did search popularity change for calf sleeves brands worldwide in September 2026?
2 changes
2XU’s estimated Share of Search among calf sleeves brands worldwide has lost ground for 3 months in a row, from 85.8% to 81.5% in September 2026.
Estimated monthly branded searches for CEP Compression worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How is Skins measured?
Brandwave collects information about searches that people make online using Skins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- skins calf
- skins calf sleeve
- skins sleeve
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Is Skins your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.