How popular isSkillSurvey in search?
In September 2026, people searched for SkillSurvey by name about 1,600 times worldwide, about the same as the previous year. These searches made up 9.9% of all global reference checking software searches, placing SkillSurvey sixth out of nine brands. These are worldwide searches for English-language branded terms.
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Which reference checking software compete with SkillSurvey?
Share of searches by month for Zinc, Checkster, Referoo, Crosschq, HiPeople, SkillSurvey, RefNow, Xref. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zinc | Checkster | Referoo | Crosschq | HiPeople | SkillSurvey | RefNow | Xref | Checkmate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 15% | 18.1% | 15% | 15% | 10% | 5.5% | 2.4% | 1.1% |
| Nov 2025 | 19.8% | 16.4% | 19.8% | 11% | 16.4% | 6.8% | 6% | 2.7% | 0.96% |
| Dec 2025 | 19.4% | 15.3% | 15.3% | 12.9% | 19.4% | 8.1% | 5.8% | 2.6% | 1.1% |
| Jan 2026 | 20.2% | 16.7% | 16.7% | 13.3% | 16.7% | 9.1% | 5% | 1.2% | 0.98% |
| Feb 2026 | 20.5% | 17% | 20.5% | 13.4% | 13.4% | 7.1% | 5.1% | 1.8% | 1.2% |
| Mar 2026 | 18.3% | 18.3% | 18.3% | 15.2% | 12% | 8.2% | 5.6% | 3% | 1.1% |
| Apr 2026 | 19.1% | 19.1% | 15.8% | 15.8% | 12.5% | 8.6% | 4.7% | 3.2% | 1.1% |
| May 2026 | 19.1% | 23.8% | 15.8% | 12.5% | 12.5% | 6.6% | 4.8% | 3.9% | 0.92% |
| Jun 2026 | 19.1% | 19.1% | 19.1% | 12.5% | 12.5% | 8.6% | 4.7% | 3.2% | 1.1% |
| Jul 2026 | 23.2% | 23.2% | 15.5% | 12.2% | 12.2% | 6.4% | 3.8% | 2.5% | 0.9% |
| Aug 2026 | 22.7% | 22.7% | 15.1% | 12% | 12% | 8.2% | 3.7% | 2.5% | 1.1% |
| Sep 2026 | 22.3% | 18% | 18% | 11.8% | 11.8% | 9.9% | 4.5% | 3% | 0.87% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.3% | 3.6K | 0% | -0.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 18% | 2.9K | -19.4% | -4.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18% | 2.9K | +20.8% | +2.8 points | |
| 4, held 4th | 11.8% | 1.9K | 0% | -0.2 points | |
| 5, held 5th | 11.8% | 1.9K | 0% | -0.2 points | |
| 6, held 6th | 9.9% | 1.6K | +23.1% | +1.7 points | |
| 7, held 7th | 4.5% | 720 | +22% | +0.7 points | |
| 8, held 8th | 3% | 480 | +23.1% | +0.5 points | |
| 9, held 9th | 0.87% | 140 | -17.6% | -0.2 points |
1.
Zinc22.3%
Moved from 2nd to 1st. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
18%
Moved from 1st to 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -4.7 points.
3.
Referoo18%
Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +2.8 points.
4.
Crosschq11.8%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
HiPeople11.8%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.9%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.7 points.
7.
RefNow4.5%
Held 7th. 720 estimated branded searches, +22% vs prior month. Share +0.7 points.
8.
Xref3%
Held 8th. 480 estimated branded searches, +23.1% vs prior month. Share +0.5 points.
0.87%
Held 9th. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.
Compare search popularity between SkillSurvey and its closest rivals
Every comparison with SkillSurvey
8 comparisons
How has branded search demand for SkillSurvey changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SkillSurvey worldwide held steady at 1.6K.
- Across the 12 months ending September 2026, SkillSurvey’s share of searches among reference checking software worldwide peaked at 10% in October 2025 and was lowest at 6.4% in July 2026.
How did search popularity change for reference checking software worldwide in September 2026?
6 changes

In September 2026, Referoo gained share of searches among reference checking software worldwide, from 15.1% to 18%.

In September 2026, SkillSurvey gained share of searches among reference checking software worldwide, from 8.2% to 9.9%.

In September 2026, RefNow gained share of searches among reference checking software worldwide, from 3.7% to 4.5%.

In September 2026, Xref gained share of searches among reference checking software worldwide, from 2.5% to 3%.

In September 2026, Checkster lost share of searches among reference checking software worldwide, from 22.7% to 18%.

Crosschq’s share of searches among reference checking software worldwide has lost ground for 3 months in a row, from 12.5% to 11.8% in September 2026.
How are SkillSurvey’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using SkillSurvey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- skillsurvey
Who owns SkillSurvey?
SkillSurvey is owned by
iCIMS. Brandwave also tracks iCIMS, owned by the same company, worldwide.
Do you work for SkillSurvey? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is SkillSurvey your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.
