How popular isRefNow in search?
In September 2026, people searched for RefNow by name about 720 times worldwide, an 18.2% decrease from the previous year. These searches made up 4.5% of all global reference checking software searches, placing RefNow seventh out of nine brands. These are worldwide searches for English-language branded terms.
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Which reference checking software compete with RefNow?
Share of searches by month for Zinc, Checkster, Referoo, Crosschq, HiPeople, SkillSurvey, RefNow, Xref. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zinc | Checkster | Referoo | Crosschq | HiPeople | SkillSurvey | RefNow | Xref | Checkmate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 15% | 18.1% | 15% | 15% | 10% | 5.5% | 2.4% | 1.1% |
| Nov 2025 | 19.8% | 16.4% | 19.8% | 11% | 16.4% | 6.8% | 6% | 2.7% | 0.96% |
| Dec 2025 | 19.4% | 15.3% | 15.3% | 12.9% | 19.4% | 8.1% | 5.8% | 2.6% | 1.1% |
| Jan 2026 | 20.2% | 16.7% | 16.7% | 13.3% | 16.7% | 9.1% | 5% | 1.2% | 0.98% |
| Feb 2026 | 20.5% | 17% | 20.5% | 13.4% | 13.4% | 7.1% | 5.1% | 1.8% | 1.2% |
| Mar 2026 | 18.3% | 18.3% | 18.3% | 15.2% | 12% | 8.2% | 5.6% | 3% | 1.1% |
| Apr 2026 | 19.1% | 19.1% | 15.8% | 15.8% | 12.5% | 8.6% | 4.7% | 3.2% | 1.1% |
| May 2026 | 19.1% | 23.8% | 15.8% | 12.5% | 12.5% | 6.6% | 4.8% | 3.9% | 0.92% |
| Jun 2026 | 19.1% | 19.1% | 19.1% | 12.5% | 12.5% | 8.6% | 4.7% | 3.2% | 1.1% |
| Jul 2026 | 23.2% | 23.2% | 15.5% | 12.2% | 12.2% | 6.4% | 3.8% | 2.5% | 0.9% |
| Aug 2026 | 22.7% | 22.7% | 15.1% | 12% | 12% | 8.2% | 3.7% | 2.5% | 1.1% |
| Sep 2026 | 22.3% | 18% | 18% | 11.8% | 11.8% | 9.9% | 4.5% | 3% | 0.87% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.3% | 3.6K | 0% | -0.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 18% | 2.9K | -19.4% | -4.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18% | 2.9K | +20.8% | +2.8 points | |
| 4, held 4th | 11.8% | 1.9K | 0% | -0.2 points | |
| 5, held 5th | 11.8% | 1.9K | 0% | -0.2 points | |
| 6, held 6th | 9.9% | 1.6K | +23.1% | +1.7 points | |
| 7, held 7th | 4.5% | 720 | +22% | +0.7 points | |
| 8, held 8th | 3% | 480 | +23.1% | +0.5 points | |
| 9, held 9th | 0.87% | 140 | -17.6% | -0.2 points |
1.
Zinc22.3%
Moved from 2nd to 1st. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
18%
Moved from 1st to 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -4.7 points.
3.
Referoo18%
Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +2.8 points.
4.
Crosschq11.8%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
HiPeople11.8%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.9%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.7 points.
7.
RefNow4.5%
Held 7th. 720 estimated branded searches, +22% vs prior month. Share +0.7 points.
8.
Xref3%
Held 8th. 480 estimated branded searches, +23.1% vs prior month. Share +0.5 points.
0.87%
Held 9th. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.
Compare search popularity between RefNow and its closest rivals
Every comparison with RefNow
8 comparisons
How has branded search demand for RefNow changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for RefNow worldwide fell from 880 to 720.
- Across the 12 months ending September 2026, RefNow’s share of searches among reference checking software worldwide decreased from 5.5% to 4.5%.
- Across the 12 months ending September 2026, RefNow’s share of searches among reference checking software worldwide peaked at 6% in November 2025 and was lowest at 3.7% in August 2026.
How did search popularity change for reference checking software worldwide in September 2026?
6 changes
In September 2026, Referoo gained share of searches among reference checking software worldwide, from 15.1% to 18%.
In September 2026, SkillSurvey gained share of searches among reference checking software worldwide, from 8.2% to 9.9%.
In September 2026, RefNow gained share of searches among reference checking software worldwide, from 3.7% to 4.5%.
In September 2026, Xref gained share of searches among reference checking software worldwide, from 2.5% to 3%.
In September 2026, Checkster lost share of searches among reference checking software worldwide, from 22.7% to 18%.
Crosschq’s share of searches among reference checking software worldwide has lost ground for 3 months in a row, from 12.5% to 11.8% in September 2026.
How are RefNow’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using RefNow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- refnow
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Is RefNow your brand?
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