How popular isLibby's in search?
In August 2026, there were an estimated 550K branded searches for Libby's worldwide which held steady over the last 11 months. Libby's holds 2.9% estimated Share of Search among canned fruit brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Sainsbury's47.9%
Tesco39.2%
Princes7.9%
Libby's2.9%Dole1.6%
Del Monte0.58%
Follow Libby's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Libby's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Canned fruit brands | 4th of 6 | 2.9% | Shown below |
| Canned vegetable brands | 3rd of 6 | 5.7% | Show ranking |
Which canned fruit brands compete with Libby's?
Share of Search by month for Sainsbury's, Tesco, Princes, Libby's. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Tesco | Princes | Libby's | Dole | Del Monte |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 39.9% | 6.5% | 2.9% | 1.3% | 0.48% |
| Nov 2025 | 44.4% | 44.4% | 7.3% | 2.2% | 1.2% | 0.53% |
| Dec 2025 | 45.3% | 45.3% | 6.1% | 1.8% | 0.82% | 0.55% |
| Jan 2026 | 46% | 37.6% | 11.3% | 3.4% | 1.2% | 0.55% |
| Feb 2026 | 45.8% | 37.5% | 11.2% | 3.4% | 1.5% | 0.55% |
| Mar 2026 | 47.9% | 39.2% | 7.9% | 2.9% | 1.6% | 0.58% |
| Apr 2026 | 46.1% | 37.7% | 11.3% | 2.8% | 1.5% | 0.55% |
| May 2026 | 44.7% | 36.6% | 13.4% | 2.7% | 1.5% | 1.2% |
| Jun 2026 | 51% | 34.1% | 10.2% | 2.5% | 1.7% | 0.5% |
| Jul 2026 | 48% | 39.3% | 7.9% | 2.4% | 1.9% | 0.48% |
| Aug 2026 | 47.9% | 39.2% | 7.9% | 2.9% | 1.6% | 0.58% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.9% | 9.1M | 0% | -0.1 points | |
| 2, held 2nd | 39.2% | 7.5M | 0% | -0.1 points | |
| 3, held 3rd | 7.9% | 1.5M | 0% | 0 points | |
| 4, held 4th | 2.9% | 550K | +22.2% | +0.5 points | |
| 5, held 5th | 1.6% | 301K | -18.2% | -0.4 points | |
| 6, held 6th | 0.58% | 110K | +21.5% | +0.1 points |
47.9%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
39.2%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Princes7.9%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Libby's2.9%
Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
5.
1.6%
Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.58%
Held 6th. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.
Compare search popularity between Libby's and its closest rivals
How has branded search demand for Libby's changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Libby's worldwide held steady at 550K.
- Across the 11 months ending August 2026, Libby's’ estimated Share of Search among canned fruit brands worldwide peaked at 3.4% in January 2026 and was lowest at 1.8% in December 2025.
How did search popularity change for canned fruit brands worldwide in August 2026?
4 changes
In August 2026, Libby's gained estimated Share of Search among canned fruit brands worldwide, from 2.4% to 2.9%.
Princes’ estimated Share of Search among canned fruit brands worldwide has lost ground for 3 months in a row, from 13.4% to 7.9% in August 2026.
Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.
How is Libby's measured?
Brandwave collects information about searches that people make online using Libby's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- libbys
Do you work for Libby's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Libby's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.