Brandwave

How popular isKatadyn in search?

In August 2026, there were an estimated 12.1K branded searches for Katadyn worldwide which is up 22.2% over the last 11 months. Katadyn holds 7.2% estimated Share of Search among water filters outdoor worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LifeStraw82.3%
  2. Grayl7.2%
  3. Katadyn7.2%
  4. Sawyer3.2%
  5. Platypus0.19%
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Which water filters outdoor compete with Katadyn?

Katadyn against water filters outdoor worldwide, by month

Share of Search by month for LifeStraw, Grayl, Katadyn, Sawyer. The figures are in the table below the chart.

View monthly share of search table
MonthLifeStrawGraylKatadynSawyerPlatypus
Oct 202583.1%6.2%7.6%2.8%0.3%
Nov 202583.1%7.6%6.2%2.7%0.37%
Dec 202584.2%7.3%6%2.1%0.29%
Jan 202683.3%7%7%2.5%0.23%
Feb 202682.7%7.2%7.2%2.6%0.29%
Mar 202686%5.2%6.3%2.3%0.17%
Apr 202682.7%7%7%3.1%0.23%
May 202680.3%9.9%6.6%2.9%0.26%
Jun 202682%7.3%7.3%3.2%0.29%
Jul 202681.2%7%8.5%3.1%0.22%
Aug 202682.3%7.2%7.2%3.2%0.19%
Sep 2026—————
  1. 1.LifeStraw

    82.3%

    Held 1st. 139K estimated branded searches, +20.2% vs prior month. Share +1.1 points.

  2. 2.Grayl

    7.2%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  3. 3.Katadyn

    7.2%

    Moved from 2nd to 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Sawyer

    3.2%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  5. 5.Platypus

    0.19%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Katadyn and its closest rivals

How has branded search demand for Katadyn changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Katadyn worldwide rose from 9.9K to 12.1K.
  • Across the 11 months ending August 2026, Katadyn’s estimated Share of Search among water filters outdoor worldwide peaked at 8.5% in July 2026 and was lowest at 6% in December 2025.
  • Across the 11 months ending August 2026, Katadyn fell from 2nd to 3rd among water filters outdoor worldwide.

How did search popularity change for water filters outdoor worldwide in August 2026?

  1. In August 2026, LifeStraw gained estimated Share of Search among water filters outdoor worldwide, from 81.2% to 82.3%.

  2. In August 2026, Katadyn lost estimated Share of Search among water filters outdoor worldwide, from 8.5% to 7.2%.

  3. In August 2026, Grayl rose from 3rd to 2nd among water filters outdoor worldwide.

  4. Estimated monthly branded searches for Sawyer worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How is Katadyn measured?

Brandwave collects information about searches that people make online using Katadyn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • katadyn

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How the Brand Demand Index is measured

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Is Katadyn your brand?

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