How popular isHeineken in search?
In September 2026, there were an estimated 823K branded searches for Heineken worldwide which is down 17.7% over the last 12 months. Heineken holds 49.9% estimated Share of Search among beer brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which beer brands compete with Heineken?
Share of Search by month for Corona, Heineken. The figures are in the table below the chart.
View monthly share of search table
| Month | Corona | Heineken | Tui |
|---|---|---|---|
| Oct 2025 | 54.9% | 45% | 0.13% |
| Nov 2025 | 54.8% | 45.1% | 0.16% |
| Dec 2025 | 54.9% | 45% | 0.16% |
| Jan 2026 | 59.6% | 40.2% | 0.14% |
| Feb 2026 | 54.8% | 45.1% | 0.13% |
| Mar 2026 | 54.8% | 45.1% | 0.16% |
| Apr 2026 | 49.9% | 49.9% | 0.18% |
| May 2026 | 49.9% | 49.9% | 0.12% |
| Jun 2026 | 49.9% | 49.9% | 0.15% |
| Jul 2026 | 49.9% | 49.9% | 0.15% |
| Aug 2026 | 49.9% | 49.9% | 0.15% |
| Sep 2026 | 49.9% | 49.9% | 0.18% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 823K | 0% | 0 points | |
| 2, held 2nd | 49.9% | 823K | 0% | 0 points | |
| 3, held 3rd | 0.18% | 2.9K | +20.8% | 0 points |
Compare search popularity between Heineken and its closest rivals
Every comparison with Heineken
2 comparisons
How has branded search demand for Heineken changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Heineken worldwide fell from 1M to 823K.
- Across the 12 months ending September 2026, Heineken’s estimated Share of Search among beer brands worldwide increased from 45% to 49.9%.
- Across the 12 months ending September 2026, Heineken’s estimated Share of Search among beer brands worldwide peaked at 49.9% in May 2026 and was lowest at 40.2% in January 2026.
How did search popularity change for beer brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Corona worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.
Estimated monthly branded searches for Heineken worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How is Heineken measured?
Brandwave collects information about searches that people make online using Heineken’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- heineken
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Is Heineken your brand?
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