How popular isFirefox in search?
In September 2026, there were an estimated 3.4M branded searches for Firefox worldwide which held steady over the last 12 months. Firefox holds 16.3% estimated Share of Search among web browsers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brave24.4%Google Chrome24.4%
Safari19.9%
Firefox16.3%
Opera10.9%
Microsoft Edge4%
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Which web browsers compete with Firefox?
Share of Search by month for Brave, Google Chrome, Safari, Firefox, Opera, Microsoft Edge. The figures are in the table below the chart.
View monthly share of search table
| Month | Brave | Google Chrome | Safari | Firefox | Opera | Microsoft Edge |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 30.6% | 16.8% | 16.8% | 11.2% | 4.1% |
| Nov 2025 | 17.4% | 31.8% | 17.4% | 17.4% | 11.6% | 4.3% |
| Dec 2025 | 20.5% | 30.7% | 20.5% | 13.7% | 11.2% | 3.4% |
| Jan 2026 | 19.7% | 29.5% | 19.7% | 16.2% | 10.8% | 4% |
| Feb 2026 | 22.9% | 28% | 18.8% | 15.4% | 10.3% | 4.6% |
| Mar 2026 | 20.9% | 25.5% | 20.9% | 17.1% | 11.4% | 4.2% |
| Apr 2026 | 22.9% | 28% | 18.8% | 15.4% | 10.3% | 4.6% |
| May 2026 | 21.5% | 26.3% | 21.5% | 14.4% | 11.8% | 4.3% |
| Jun 2026 | 22% | 26.9% | 22% | 14.8% | 9.9% | 4.4% |
| Jul 2026 | 22% | 26.9% | 22% | 14.8% | 9.9% | 4.4% |
| Aug 2026 | 25.7% | 25.7% | 21% | 14.1% | 9.4% | 4.2% |
| Sep 2026 | 24.4% | 24.4% | 19.9% | 16.3% | 10.9% | 4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.4% | 5M | 0% | -1.3 points | |
| 2, held 2nd | 24.4% | 5M | 0% | -1.3 points | |
| 3, held 3rd | 19.9% | 4.1M | 0% | -1 points | |
| 4, held 4th | 16.3% | 3.4M | +22.3% | +2.3 points | |
| 5, held 5th | 10.9% | 2.2M | +22.4% | +1.5 points | |
| 6, held 6th | 4% | 823K | 0% | -0.2 points |
1.
Brave24.4%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.3 points.
24.4%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Safari19.9%
Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share -1 points.
4.
Firefox16.3%
Held 4th. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.3 points.
5.
Opera10.9%
Held 5th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.5 points.
4%
Held 6th. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Firefox and its closest rivals
Every comparison with Firefox
5 comparisons
How has branded search demand for Firefox changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Firefox worldwide held steady at 3.4M.
- Across the 12 months ending September 2026, Firefox’s estimated Share of Search among web browsers worldwide peaked at 17.4% in November 2025 and was lowest at 13.7% in December 2025.
- Across the 12 months ending September 2026, Firefox fell from 3rd to 4th among web browsers worldwide.
How did search popularity change for web browsers worldwide in September 2026?
5 changes
In September 2026, Firefox gained estimated Share of Search among web browsers worldwide, from 14.1% to 16.3%.
In September 2026, Opera gained estimated Share of Search among web browsers worldwide, from 9.4% to 10.9%.
In September 2026, Brave lost estimated Share of Search among web browsers worldwide, from 25.7% to 24.4%.
In September 2026, Google Chrome lost estimated Share of Search among web browsers worldwide, from 25.7% to 24.4%.
In September 2026, Safari lost estimated Share of Search among web browsers worldwide, from 21% to 19.9%.
How is Firefox measured?
Brandwave collects information about searches that people make online using Firefox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- firefox
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Is Firefox your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.