Brandwave

How popular isFacom?

In September 2026, people searched for Facom by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 2.1% of all global ratchet spanners brand searches, placing Facom fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about ratchet spanners brands, Facom appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Facom is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 77.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Snap-onShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. TektonShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. FacomShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. GearWrenchShare of searches 2.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top ratchet spanners brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Facom was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Facom is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GearWrench1st
  2. Wera2nd
  3. Tekton3rd
  4. Facom4th
  5. Milwaukee5th
  6. Snap-on6th
  7. Kincrome–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GearWrench5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tekton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Facom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kincrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ratchet spanners brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ratchet spanners brands compete with Facom?

Facom against ratchet spanners brands worldwide, by month

Share of searches by month for Milwaukee, Snap-on, Tekton, Facom, GearWrench, Wera. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeSnap-onTektonFacomGearWrenchWeraKincrome
Oct 202580.7%10.8%2.2%2.2%1.8%1.8%0.53%
Nov 202578.1%12.8%2.1%2.1%2.1%2.1%0.63%
Dec 202579.7%10.7%2.2%2.2%2.2%2.6%0.53%
Jan 202676.6%12.6%2.5%2.5%2.5%2.5%0.62%
Feb 202677.4%12.7%2.6%2.1%2.1%2.6%0.63%
Mar 202677.4%12.7%2.6%2.1%2.1%2.6%0.63%
Apr 202677.4%12.7%2.6%2.1%2.1%2.6%0.63%
May 202677.6%12.8%2.6%1.7%2.1%2.6%0.63%
Jun 202679.9%10.7%2.6%1.8%2.2%2.2%0.65%
Jul 202677.7%10.4%5.7%1.7%1.7%2.1%0.63%
Aug 202676.6%12.6%3.8%1.7%2.1%2.5%0.76%
Sep 202677.2%12.7%3.1%2.1%2.1%2.1%0.76%

  1. 1.Milwaukee

    77.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Snap-on

    12.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Tekton

    3.1%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Facom

    2.1%

    Moved from 6th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.GearWrench

    2.1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wera

    2.1%

    Moved from 4th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.Kincrome

    0.76%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Facom and its closest rivals

Every comparison with Facom

6 comparisons

How has branded search demand for Facom changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Facom worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Facom fell from 3rd to 4th among ratchet spanners brands worldwide.

How did search popularity change for ratchet spanners brands worldwide in September 2026?

5 changes

  1. In September 2026, Milwaukee gained share of searches among ratchet spanners brands worldwide, from 76.6% to 77.2%.

  2. In September 2026, Tekton lost share of searches among ratchet spanners brands worldwide, from 3.8% to 3.1%.

  3. In September 2026, Facom rose from 6th to 4th among ratchet spanners brands worldwide.

  4. In September 2026, Wera fell from 4th to 6th among ratchet spanners brands worldwide.

  5. Estimated monthly branded searches for Kincrome worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are Facom’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Facom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • facom

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How the Brand Demand Index is measured

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